Cole Lance

Associate Product Manager at Red Ventures
Red Ventures

Cole is a Product Manager with a wide range of experiences ranging from consumer facing startups to B2B SaaS at multi-billion-dollar enterprises. As a PM at Red Ventures, Cole has touched everything from leading growth strategy for B2B cloud SaaS, developing roadmaps in telephony-based Artificial Intelligence. As a PM focused in the B2B sector, Cole believes in understanding every aspect of a business’ operations to be a clear value add, not a fun distraction. Outside of work, you can find Cole enjoying a run, reading, playing pickeball, or spending time with loved ones.

Connect with Cole on LinkedIn.

Cole on mentorship

As a first-gen student without expansive organic connections in the c/o 2023, I recall wishfully having my heart set on working in the world of billion-dollar tech as a product manager. My fears worsened as the tech world seemed to crumble before our eyes due to massive layoffs. Without tailored mentorship from a seasoned professional in my desired workspace, I would have never gotten where I am.

Specialty topics

  • Product management careers and working in tech as a new grad
  • Developing a strong personal brand in college and your early years
  • Concise and influential communication

Favorite books and learning resources

  • Tools of Titans by Tim Ferris
  • Predictably Irrational by Dan Ariely
  • The Culture Code by Daniel Coyle

Fun fact

2 weeks after graduating, I drove 40 hours straight across the country to start a new job, stopping only once at a rest stop in South Dakota to sleep for one hour!