AI in Business
What is Artificial Intelligence at UWB?
At the University of Washington Bothell School of Business, we are redefining the intersection of AI and business. Through pioneering events, deep industry partnerships, cutting-edge courses and programs, and impactful faculty research, we are building a dynamic hub where innovation meets real-world application. Across our programs, students engage with hands-on learning that blends Artificial Intelligence with practical and responsible business applications, preparing them to lead in an evolving business world. Whether you are a prospective student, industry leader, or partner, you’ll find a community here that is not just adapting to the future of AI but is actively shaping it.
AI & the Future of Business Event Series
An ongoing speaker series where we are bringing together industry leaders, researchers, and practitioners to explore how AI is reshaping every corner of the business world.

AI & the Future of Business: Leading Responsible AI
Learn MoreAI in Curriculum: Preparing AI-Ready Business Leaders
At the UW Bothell School of Business, AI is not a standalone subject it is woven throughout our curriculum, enabling students to develop practical fluency across every business discipline, grounded in the principles of responsible and ethical AI use.
Our approach integrates AI tools, concepts, and critical thinking into existing courses rather than siloing AI into a single elective. Our courses are intentionally designed to help students build their AI capabilities while developing a deep understanding of AI’s impact on organizations, society, and decision-making.
Take a look at a few of the courses that integrate AI into the curriculum:
Business Data Intelligence and Visualization
The course focuses on designing effective charts and dashboards, interpreting patterns, and communicating findings through visual storytelling, enhanced by AI-powered analytics tools. Students learn core principles of visual design, evaluate data integrity, and leverage modern including AI-enabled tools to generate and present insights tailored to business audiences, while avoiding misleading, biased, or unethical practices.
Financial Modeling
This course prepares students for analyst roles by developing advanced financial modeling and valuation skills. It integrates AI into workflows through structured prompt engineering, automated data pipelines, and disciplined human oversight. Emphasizing a manual first, AI second approach, students critically evaluate AI-generated outputs and apply industry-aligned practices to build accurate, transparent, and well-supported financial models.
Economics of AI
This course provides students with an economic framework for understanding AI, focusing on how AI shifts cost structures, labor productivity, market competition, consumer behavior, and regulatory environments. The course places emphasis on economic analytical frameworks and real-world applications, including antitrust debates, data governance, and strategic deployment of AI in businesses.
More coursesBelow are a few courses that highlight the integration of AI in business education:
Business Intelligence and AI
Examines how AI and data analytics shape managerial decision‑making and organizational strategy. Covers business intelligence for collecting, analyzing, and visualizing data to produce actionable insights. Introduces core AI concepts machine learning, natural language processing, and generative AI and their applications across business functions. Students work with modern analytics tools, dashboards, and cloud-based AI platforms to support data-driven practices. Emphasizes interpreting analytics for business impact and understanding the ethical and governance considerations of responsible AI use.
Enterprise IT Management
The course focuses on critical issues for aligning information technology and Al capabilities with the enterprise. the course puts emphasis on the role of company mission and objectives in shaping decisions related to project approval, implementation, and the adoption of emerging technologies. Topics include traditional project management and Agile methodologies (with emphasis on Scrum and Kanban); and Al-enabled process management; technology agility; enterprise systems and Al integration; legal and ethical considerations, including responsible Al; and contemporary issues.
More coursesDiscover some of the courses that bring AI and accounting into real-world business contexts:
Advanced Accounting and Analytics
The course introduces students to the use of AI tools required to automate data management, report construction and visualization tasks. Students learn how to use these tools to free up analyst time for generating interpretive content, insights and actionable recommendations.
Seminar on Financial Accounting
This course examines the conceptual framework underlying financial reporting and evaluates accounting practices through research and real-world application. Students use AI to gather and synthesize insights from academic and professional sources, compare them with current practices, and critically assess financial reporting. The course also develops skills in analyzing regulatory proposals and writing informed comment letters.
More coursesConnect with Us!
Interested in building an AI-fluent career path from your first year? Speak with our Team about pairing AI-integrated courses with your major.
Leading AI through Research
Stay informed on the latest AI research from our faculty and curated readings from the business field.

Agentic artificial intelligence as a new frontier in information systems
Abstract: Agentic artificial intelligence (AI), autonomous systems capable of planning, reasoning, and acting with minimal human oversight, is reshaping enterprise information systems …
– Xiahua (Anny) Wei, Associate Professor

Addressing Bias in Generative AI
Abstract: Generative AI technologies, particularly Large Language Models (LLMs), have transformed information management systems but introduced substantial biases that can compromise their effectiveness in informing business decision-making …
– Xiahua (Anny) Wei, Associate Professor

Leveraging AI and Collaborative Strategies for Innovative Product Development
Abstract: The integration of AI in new product development (NPD) is transforming technologically advanced industries. This paper examines the impact of AI in design and development …
– Gülru F. Özkan-Seely, Associate Professor
Faculty shaping the Conversations in AI & Business
March 22, 2026
The Future of Talent in AI Era
Dean Sophie Leroy, invited panelist, at the Avanade Executive Summit for the Gates Foundation.
January 27, 2026
Meet the Experts Webinar
Prof. Surya Pathak delivers EU MDR and QMSR compliance strategies at Dental Trade Alliance for manufacturers.
Meet Our AI-Focused Faculty
Our faculty bring together deep expertise in business disciplines and applied AI research, bridging theory and practice for a complex, technology-shaped world. Meet some of our faculty exploring innovative and impactful applications of AI.
Dr. Anurag Tewari is an Assistant Professor of Information Systems. His research applies artificial intelligence, machine learning, and data analytics to model and optimize large-scale systems. His work focuses on information flows and governance, advancing decision-making in complex networks.
Dr. P.V. Balakrishnan is a Professor of Marketing. His research spans disciplines and has made significant contributions to the field of marketing, artificial intelligence, strategy, organizational behavior, and negotiations.
Dr. Surya Pathak is a Professor of Operations Management. His research explores supply networks using complex adaptive systems and network theory. His work focuses on risk, sustainability, and policy design using computational modeling.
Dr. Gülru Özkan-Seely is an Associate Professor of Operations Management. Her work explores how AI-driven analytics and decision tools improve knowledge management and operational performance, helping organizations adapt to tech-intensive markets through research and teaching.
Dr. Solmaz Batebi is an Assistant Teaching Professor of Finance. Her research applies machine learning and causal inference methods to financial markets, focusing on insider trading prediction, behavioral finance, and corporate social responsibility.
Dr. Xiahua (Anny) Wei is an Associate professor of economics. Her research is motivated by technology, innovation, and competition in IT-enabled markets such as crowdsourcing, crowdfunding, user-generated content, and network industries.
AI Toolkit at UW Bothell
UW Bothell students, faculty, and staff have access to a suite of AI tools through UW licensing and free educational programs. Here’s what you can use today.
Microsoft Copilot
AI assistant embedded in M365 tools. Use it to draft documents, summarize meetings, analyze spreadsheet data and build presentations.
Generative AI | Documenting | Data Analysis
GitHub Copilot
AI pair programmer that suggests code in real-time and helps debug, explains code logic, and writes boilerplate inside VS Code and other editors.
Python/ R | SQL | Data Projects
Canva for Design
AI powered design platform to create presentations, generate designs, edit visuals, create brand content, videos, and marketing materials.
AI Design | Editing | Marketing Projects

