Business Analytics & AI Concentration
Why study Business Analytics & AI?
New in autumn 2026, the Business Analytics & AI Concentration prepares students with practical analytics and AI skills that are in high demand and essential across all modern business environments. This concentration will prepare students to be data-driven thinkers who can bridge business and technology and help drive innovation across a wide range of business functions. Increasing industry demand for graduates who can work effectively with data and AI-driven tools is addressed through this practical and forward-looking curriculum that emphasizes not only AI fluency but also critical thinking, judgement and responsibility.
Business Analytics & AI Curriculum
This concentration requires students to complete 90 total credits of coursework. The table below outlines the course requirements and elective options for this concentration.
| Course Type | Course Numbers & Names |
|---|---|
| Core Courses (prerequisites in parentheses) | BBUS 300 – Organizational Behavior, Ethics and Inclusivity, Diversity Designated Course BBUS 307 – Business Writing, Writing Designated Course BBUS 310 – Managerial Economics (BMATH 144, or STMATH 124, or MATH 112) BBUS 320 – Marketing Management BBUS 340 – Operations & Project Management BBUS 350 – Business Finance (310) |
| Required Courses (prerequisites in parentheses) | B BUS 309 – Quantitative Analysis for Business (Focused on Business Data Visualization) B BUS 479 – Business Intelligence and AI |
| Required Electives | Choose two courses (10 credits) from the following: B BUS 301 Data Management B BUS 330 Information Management and Analysis B BUS 423 Market Intelligence B BUS 429 Marketing Analytics B BUS 452 Financial Modeling and AI B BUS 489 Digital Lab B BUS 468 Advanced Accounting and Analytics B BUS 472 Data Driven Managerial Problem Solving |
| General Electives (any 300/400 level UW courses) 30 credits | 30 credits |
| Required Capstone Courses | Before you can register for the capstone courses, you must complete all core courses and meet with your advisor to file a graduation application. BBUS 470 – Business Policy & Strategic Management BBUS 480 – Global Environment of Business |
| Total Credits | 90 Credits |