Areas of Study

Shape your degree to match your goals

Your education should reflect your interests, ambitions, and career goals. The Bachelor of Arts in Business Administration offers the flexibility to shape your academic experience around what matters most to you. Explore a variety of options and concentrations, including Accounting, Finance, Marketing, Entrepreneurship, Business Analytics & AI, Supply Chain Management, and more. Whether you’re interested in leading organizations, launching your own business, leveraging emerging technologies, or developing innovative solutions to real-world challenges, you can build a degree that aligns with your passions and career aspirations.

Core Curriculum

The core curriculum for the Business Administration degree provides a strong foundation in business, finance, marketing, management, and operations. All business students will take the courses below as part of their academic journey. Students take other courses as prescribed by their Option or Concentration.

Required 100- / 200-Level Courses
(prerequisites in parentheses)

B WRIT 135 – Advanced Composition (2.0 in either B WRIT 133, B WRIT 134, or ENGL 131)
B BUS 210 – Financial Accounting
B BUS 211 – Managerial Accounting (B BUS 210)
B BUS 215/BIS 215 – Business Statistics
B BUS 220/B BIS 200 – Microeconomics
B BUS 221/BIS 221 – Macroeconomics (B BUS 220/BIS 200 or ECON 200)
B BUS 230 – Business Law
STMATH 124 or MATH 124 or STMATH 114 or B MATH 144 or MATH 112 – Calculus 1 (prerequisites vary by course)

Required Core 300-Level Courses
(prerequisites in parentheses)

B BUS 300 – Organizational Behavior, Ethics and Inclusivity, Diversity Designated Course (B WRIT 135)
B BUS 307 – Business Writing, Writing Designated Course (B WRIT 135)
B BUS 310 – Managerial Economics (B BUS 220/BIS 200, Calculus)
B BUS 320 – Marketing Management (B MATH 123 or MATH 120 or score of 400 on MTHDSP or score of 154-163 on MPT-AS)
B BUS 340 – Operations & Project Management (B BUS 220/BIS 200, B BUS 215)
B BUS 350 – Business Finance (B BUS 220/BIS 200, B BUS 215, B BUS 210)

Options and Concentrations

You can choose to specialize through either options or concentrations. Some students may want to combine an option with a concentration or pursue two concentrations. General elective requirements provide flexibility to deepen and broaden your business acumen across business disciplines.

  • Options. Focused study areas requiring a few additional courses. Options appear on your official transcript, signaling to employers or graduate programs your area of expertise.
  • Concentrations. Flexible emphases that allow you to tailor your coursework through business courses taken via general electives. Concentrations do not appear on the transcript but still provide depth in your chosen field.

Both give you practical knowledge, in-demand skills, and a clear direction for your career.

Available Areas of Study

Options

  • Accounting: Build a foundation in auditing, taxation, and financial analysis.
  • Finance: Gain expertise in investment, corporate finance, and financial management.
  • Leadership and Strategic Innovation (LSI): Learn to inspire teams, manage change, and drive organizational growth.
  • Marketing: Explore consumer behavior, digital platforms, and brand strategy.
  • Supply Chain Management: Develop skills in logistics, procurement, and operations management.

Concentrations

  • Accounting: Build a foundation in auditing, taxation, and financial analysis.
  • Business Analytics & AI: Develop practical analytics and AI skills that are in high demand and essential across all modern business environments.
  • Entrepreneurship: Learn to identify opportunities, launch ventures, and manage startups.
  • Finance: Build advanced understanding in corporate finance, investments, and financial analysis.
  • Management: Build skills in leading people, improving processes, and making strategic decisions across organizations.
  • Management Information Systems (MIS): Bridge business strategy with technology, data, and systems design.
  • Marketing: Explore consumer behavior, digital platforms, and brand strategy.
  • Retail Management: Focus on customer experience, merchandising, and retail operations.
  • Technology and Innovation Management (TIM): Lead projects, manage technological change, and foster innovation.
  • Self-Directed. Customize a path of electives, with faculty guidance, to fit your unique interests.