Areas of Study

Shape your degree to match your goals

All students in the Bachelor of Business Administration program complete a core curriculum that builds essential skills in finance, marketing, management, and operations. Beyond that foundation, you can personalize your education through areas of study that reflect your interests and career ambitions.

Options and Concentrations

You can choose to specialize through either:

  • Options. Focused study areas requiring a few additional courses. Options appear on your official transcript, signaling to employers or graduate programs your area of expertise.
  • Concentrations. Flexible emphases that allow you to tailor your coursework. Concentrations do not appear on the transcript but still provide depth in your chosen field.

Both give you practical knowledge, in-demand skills, and a clear direction for your career.

Available Areas of Study

Options

  • Accounting. Build a foundation in auditing, taxation, and financial analysis.
  • Finance. Gain expertise in investment, corporate finance, and financial management.
  • Leadership and Strategic Innovation. Learn to inspire teams, manage change, and drive organizational growth.
  • Marketing. Explore consumer behavior, digital platforms, and brand strategy.
  • Supply Chain Management. Develop skills in logistics, procurement, and operations management.

Concentrations

  • Entrepreneurship. Learn to identify opportunities, launch ventures, and manage startups.
  • Finance. Build advanced understanding in corporate finance, investments, and financial analysis.
  • Management. Build skills in leading people, improving processes, and making strategic decisions across organizations.
  • Management Information Systems (MIS). Bridge business strategy with technology, data, and systems design.
  • Marketing. Explore consumer behavior, digital platforms, and brand strategy.
  • Retail Management. Focus on customer experience, merchandising, and retail operations.
  • Technology and Innovation Management (TIM). Lead projects, manage technological change, and foster innovation.
  • Self-Directed. Customize a path of electives, with faculty guidance, to fit your unique interests.