Dr. Xiaodong Nie

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Assistant Professor, Marketing

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About Dr. Xiaodong Nie

Dr. Xiaodong Nie is an Assistant Professor of Marketing at the University of Washington Bothell School of Business. She received her doctorate in Marketing from the University of Texas at Arlington. She has an undergraduate degree in English for Finance and Investment from the University of Shanghai for Science and Technology. She also holds a Masters’ degree in International Business from the University of Florida, and another Masters’ degree in Marketing from the University of Arizona.

Her research interests are in the area of consumer cultural psychology, with a specific emphasis on how cultural identity affect consumer decision making, such as sharing economy, product preference, and reliance on online review. Her dissertation on the effect of global-local identity on consumer decision making received the winner of the 2020 ACR/Sheth Foundation Dissertation Award. Her work has been presented at marketing conference, such as the Association of Consumer Research Annual Conference and the Society of Consumer Psychology Annual Conference.

Her teaching interests include Marketing Intelligence, Marketing Management, International Marketing, Integrated Marketing Communication, Social Media Marketing, and Consumer Behavior. She enjoys teaching and communicating with students. Prior to joining UW Bothell, she taught International Marketing and Integrated Marketing Communication at the University of Texas at Arlington.