Marketing Option and Concentration
Why study marketing?
The Marketing Option/Concentration prepares students to thrive in customer-centric organizations with a blend of analytical thinking, experiential learning and professional experiences. Identifying, delivering, communicating and sustaining value to the target customer is fundamental to success in a competitive environment. They will learn to develop and implement coordinated marketing programs to successfully manage a company’s relationship with its target customers in order to meet its strategic goals. Graduates go on to work in brand management, sales, marketing research and consulting, and entrepreneurial ventures.
Option and concentration curriculum
Marketing option/concentration students must complete the following courses for graduation:
| Course Type | Option Course Numbers & Names | Concentration Course Numbers & Names |
|---|---|---|
| Core Courses (prerequisites in parentheses) | BBUS 300 – Organizational Behavior, Ethics and Inclusivity, Diversity Designated Course (B WRIT 135) BBUS 307 – Business Writing, Writing Designated Course BBUS 310 – Managerial Economics (B BUS 220, Calculus) BBUS 320 – Marketing Management (B MATH 123 or MATH 120 or score of 400 on MTHDSP or score of 154-163 on MPT-AS) BBUS 340 – Operations & Project Management (B BUS 220, B BUS 215) BBUS 350 – Business Finance (B BUS 220, B BUS 215, B BUS 210) | BBUS 300 – Organizational Behavior, Ethics and Inclusivity, Diversity Designated Course (B WRIT 135) BBUS 307 – Business Writing, Writing Designated Course BBUS 310 – Managerial Economics (B BUS 220, Calculus) BBUS 320 – Marketing Management (B MATH 123 or MATH 120 or score of 400 on MTHDSP or score of 154-163 on MPT-AS) BBUS 340 – Operations & Project Management (B BUS 220, B BUS 215) BBUS 350 – Business Finance (B BUS 220, B BUS 215, B BUS 210) |
| Required Marketing Courses (prerequisites in parentheses) | BBUS 421 – Consumer Marketing (B BUS 320) BBUS 423 – Market Intelligence (B BUS 320, B BUS 215) BBUS 438 – Marketing Management Lab (B BUS 320, B BUS 421, or 423, or 426, or 427, or 429, or 431 or 445 or 446 or 448, or 464) | BBUS 423 – Market Intelligence (B BUS 320, B BUS 215) BBUS 438 – Marketing Management Lab (B BUS 320, B BUS 421, or 423, or 426, or 427, or 429, or 431 or 445 or 446 or 448, or 464) |
| Marketing Electives (prerequisites in parentheses) | 15 credits – Complete 3 courses from this list: BBUS 426 – International Marketing (B BUS 320) BBUS 427 – Entrepreneurial Marketing BBUS 429 – Special Topics in Marketing (B BUS 320) BBUS 431 – Electronic Marketing (B BUS 320) BBUS 445 – Merchandising Acquisition(300) BBUS 446 – Strategic Retail Promotion (B BUS 320) BBUS 464 – New Product Marketing (B BUS 320) BBUS 490 – Special Topics in Business (300, 310), BBUS 490 may or may not count depending on course topic; see your advisor before registering. BBUS 491 – Business Consulting. Only counts when approved for option; see your advisor before registering. BBUS 497 – Internship BBUS 499 – Undergraduate Research. Only counts when approved for option; see your advisor before registering. | 10 credits – Complete 2 courses from this list: BBUS 421 – Consumer Marketing (B BUS 320) BBUS 426 – International Marketing (B BUS 320) BBUS 427 – Entrepreneurial Marketing BBUS 429 – Special Topics in Marketing (B BUS 320) BBUS 431 – Electronic Marketing (B BUS 320) BBUS 464 – New Product Marketing (B BUS 320) BBUS 490 – Special Topics in Business (300, 310), BBUS 490 may or may not count depending on course topic; see your adviser before registering. BBUS 491 – Business Consulting. Only counts when approved for concentration; see your advisor before registering. BBUS 499 – Undergraduate Research. Only counts when approved for concentration; see your advisor before registering. |
| General Electives (any 300/400 level UW courses) | 20 credits | 30 credits |
| Capstone Courses | Before you can register for the capstone courses, you must complete all core courses and meet with your advisor to file a graduation application. BBUS 470 – Business Policy & Strategic Management (B BUS 211, B BUS 230, B BUS 300, B BUS 307, B BUS 310, B BUS 320, B BUS 340, B BUS 350) BBUS 480 – Global Environment of Business (B BUS 211, B BUS 230, B BUS 300, B BUS 307, B BUS 310, B BUS 320, B BUS 340, B BUS 350) | Before you can register for the capstone courses, you must complete all core courses and meet with your advisor to file a graduation application. BBUS 470 – Business Policy & Strategic Management (B BUS 211, B BUS 230, B BUS 300, B BUS 307, B BUS 310, B BUS 320, B BUS 340, B BUS 350) BBUS 480 – Global Environment of Business (B BUS 211, B BUS 230, B BUS 300, B BUS 307, B BUS 310, B BUS 320, B BUS 340, B BUS 350) |
| Total Credits | 90 Credits | 90 Credits |