Assistant Teaching Professor
Dr. Ceri Nishihara teaches courses in marketing, with particular focus on consumer behavior, ethics, logistics, international issues, and principles. She was granted her M.B.A. from the University of Nevada Las Vegas, and her Ph.D. from the University of Mississippi. She has taught a wide range of marketing classes at Ole Miss, UNLV, and the University of Oregon.
Her research in the marketing area has appeared in the Journal of Services Marketing, the Journal of Business Ethics, and is expected to be featured in forthcoming textbooks. Her research tends to focus on the ethical components of marketing and business decision making from an individual perspective, with implications for practitioners as a key feature of the research design.