Why Study Marketing?

The Marketing Option/Concentration prepares students to thrive in customer-centric organizations with a blend of analytical thinking, experiential learning and professional experiences. Identifying, delivering, communicating and sustaining value to the target customer is fundamental to success in a competitive environment. They will learn to develop and implement coordinated marketing programs to successfully manage a company's relationship with its target customers in order to meet its strategic goals. Graduates go on to work in brand management, sales, marketing research and consulting, and entrepreneurial ventures.

Marketing Faculty

What’s the difference between the option and concentration?

  Option Concentration
Core Courses (and prerequisite) BBUS 300/BBSKL – Management of Organizations/Teamwork Skills
BBUS 307 – Business Writing
BBUS 310 – Managerial Economics
BBUS 320 – Marketing Management
BBUS 340 – Operations & Project Mgmt. (310)
BBUS 350 – Business Finance (310)
BBUS 300/BBSKL – Management of Organizations/Teamwork Skills
BBUS 307 – Business Writing
BBUS 310 – Managerial Economics
BBUS 320 – Marketing Management
BBUS 340 – Operations & Project Mgmt. (310)
BBUS 350 – Business Finance (310)
Capstone Courses (and prerequisite) ( * All core classes must be completed & have grad app on file)
BBUS 470 – Business Policy & Strategic Mgmt.
BBUS 480 – Global Environment of Business
( * All core classes must be completed & have grad app on file)
BBUS 470 – Business Policy & Strategic Mgmt.
BBUS 480 – Global Environment of Business
Required Courses (and prerequisite) BBUS 421 – Consumer Marketing (320)
BBUS 423 – Market Intelligence (320)
BBUS 438 – Marketing Management Lab (320, and one of the following: 421, 423, 426, 429, 431)
BBUS 423 – Market Intelligence (320)
BBUS 438 – Marketing Management Lab (320, and one of the following: 421, 423, 426, 429, 431)
Marketing Electives (and prerequisite) 15 credits – 3 courses from the list below: Available Electives
BBUS 426 – International Marketing (320)
BBUS 427 – Entrepreneurial Marketing (320)
BBUS 429 – Special Topics in Marketing (320)
BBUS 431 – Electronic Marketing (320)
BBUS 445 – Merchandising Acquisition (300)
BBUS 446 – Strategic Retail Promotion (300, 320)
BBUS 464 – New Product Marketing (320)
BBUS 490 – Special Topics in Business (300, 310) (When approved for concentration)
BBUS 491 – Business Consulting
BBUS 497 – Guided Internship
BBUS 499 – Undergraduate Research
10 credits – 2 courses from the list below: Available Electives
BBUS 421 – Consumer Marketing (320)
BBUS 426 – International Marketing (320)
BBUS 427 – Entrepreneurial Marketing (320)
BBUS 429 – Special Topics in Marketing (320)
BBUS 431 – Electronic Marketing (320)
BBUS 464 – New Product Marketing (320)
BBUS 490 – Special Topics in Business (300, 310) (When approved for concentration)
BBUS 491 – Business Consulting
General Electives (must be 300/400 level) 20 credits 30 credits
Total Credits 90 Credits 90 Credits