Discovery Core Experience: I&S Course
B CORE 107
60-Second Syllabus: Leadership Communication in Social Enterprise
About This Course:
Who are your favorite leaders and why? This class surveys leadership stories and concepts across different cultures and different fields, across history and the globe. We will focus on individuals' and organizations' impacts on environmental sustainability, economic development, government, health care, technology, employment, education, social justice, journalism, sports, entertainment, or the arts. We will examine the social enterprise movement in business and philanthropy, and how that manifests in corporate communications, from vision and mission statements to strategy, marketing, and advocacy, as modern business theory evolves toward social enterprise.
Leaders use the power of language to generate change in our world. We’ll listen to history’s activists and revolutionaries, and today’s influencers and change makers. We’ll consider what they seek in the way of economic prosperity, societal wellbeing, environmental sustainability, and purpose in life.
We’ll also look closer to home, for family guides and other mentors who have shaped our ways of seeing and being in the world. We’ll consider ways that we lead our own lives.
This class will operate as a forum for shared inquiry and meaningful conversation. You’ll have opportunities to express your thoughts and ideals and form lasting bonds of friendship and UWB community.
Why Should I Take This Course?
Gain knowledge and expertise in leadership concepts and impacts. Gain skills and confidence in your writing, presenting, and videography. Discuss meaningful topics and form community with your UWB classmates. Join the conversation!
What Will I Study?
For independent study, you will choose your own topic in an area where you have genuine interest. Incorporate your own passion for societal change into academic and career planning, reflective writings, your final executive summary, and presentations for our class Leadership Forum. This is an opportunity to champion a leadership concept and show us why it matters, and to develop your own skills in leadership communications.
Selected Projects & Activities
Along with independent study of an influential leader, students will participate in free-writes, journaling, group presentations, and class discussions. Students will produce an “about me" or “how to” or “day in the life of” video for your future self and to share with classmates at our final FilmFest.
Dr. Carol Shaw (She/Her/Hers)
School of Business
About Dr. Shaw
Carol Anderson Shaw is an adjunct professor with the UWB School of Business and a strategic communications consultant. She teaches courses on leadership and communications, with a focus on diversity, collaboration, stakeholder theory, social enterprise, and environmental sustainability.
Originally from the East Coast, Shaw earned an MFA in Creative Writing & Poetics at UWB. She also serves on the Advisory Board for the UWB School of Interdisciplinary Arts and Sciences (IAS), Washington State Parks Foundation Board (WSPF), and Dartmouth College alumni organizations.
In the classroom and as faculty advisor for the UWB MBA Association and the Women in Business club, Shaw enjoys collaborations with today’s emerging leaders, who help her to sustain optimism.