When selecting heading levels, ensure that they are in numerical order starting with “Heading 2.” For example, a “Heading 4” should only be a “child” of a Heading Three, never of Heading 1 or 2. This will help create the semantic structure of your page and assist those using non-visual devices navigate your content in the correct order. Learn more about accessibility laws and policies.

Open the “Format” dropdown menu to see heading options.


  • Do not pick headings based on how they look
  • Think of headings as an outline of your content so people can quickly scan your page for the content they care about
  • When creating paragraph headings, try to incorporate key search terms to improve search engine optimization (SEO)
  • The heading dropdown menu lives on the toolbar, which doesn’t appear until the page is checked out
  • Headings will appear slightly different when added into the Auxiliary Content column
  • Always start with a heading 2 in your Main Content column and Auxiliary Content column.
  • Review how the headings on this page are used and how the heading topics relate to one another


Heading 1

This is the page title and is created in the Properties tab under Navigation. The title text goes into the Menu caption field. This captures the main point of the page and content editors should not add other content that is unrelated to this heading.


This allows you to type in the standard font when typing sentences and paragraphs.

Heading 2

There are usually 1 or 2 topics/headings on a page that use Heading 2. The capture the highest level of topics being covered on the page that related to the page title/heading 1.

Heading 3

These are the sub-topics that all relate to the parent Heading 2 topic. When making multiple headings with the same number, they carry the same weight of importance regarding their parent heading topic.

Heading 4, 5 & 6

Great for clarifying sections within a sub-topic of the page. These are the sub-topics that all relate to their parent heading topic.

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