For over 20 years, Dr. Matthew (Matt) Bruce has been working to bring new diagnostic ultrasound imaging technologies into real clinical use. He had the opportunity to develop new imaging approaches from inception, development, clinical introduction and clinical practice. Specifically, these ultrasound technologies include measuring blood flow in the microcirculation with ultrasound contrast agents, detecting and characterizing blood flow with Doppler approaches and shear wave elastography. Bruce worked a number of years at Philips Ultrasound (Bothell, WA), Supersonic Imagine in the south of France (Provence) and now at CIMU in the Applied Physics Laboratory at the University of Washington.