IAS Students Analyze Demographics of Real Change Readership

IAS students in Charlie Collin’s spring 2015 course BIS 315 Understanding Statistics partnered with Real Change to conduct an online questionnaire of Real Change publication readers. The aim of the survey was to gather feedback regarding the quality of the publication and to better understand the demographic of its readers. The findings of the resulting report indicate that Real Change is highly regarded among its readers, most of whom are women, highly educated, racially-identified as white, and middle income earners. They tend to reside in Seattle, primarily in the West Seattle and Ballard neighborhoods. Most survey respondents cited supporting the goals of Real Change and its vendors as the primary reason for purchasing the paper