UW Bothell School of Business Professor Shares Leadership Lessons in India

January 14, 2014
CONTACT: Lisa Hall, 425-352-5461, lhall@uwb.edu

BOTHELL, Wash. – P.V. (Sundar) Balakrishnan, Ph.D., delivered the keynote address at one of the top international marketing conferences in Asia. The International Great Lakes – North American Society for Marketing Education in India (NASMEI) conference included presentations from professors and doctoral students from across the globe, including the University of Washington Bothell.

Business-ready managers attend the annual two-day conference to gain knowledge in marketing and emerging changes. In his keynote address, Balakrishnan emphasized the relationship between scholarly work and industry, “An effective manager and policy manager is evolved through the acceptance and the dynamic use of research.”

In addition to the keynote address, Balakrishnan led students and faculty attendees through an interactive session on business and marketing where he stressed the importance of mastering management leadership. During his talk, Dr. Balakrishnan applauded research universities that leverage scholarship to address real problems of a larger global populace. He envisioned professors and professionals working across and beyond disciplinary silos to advance the state of current knowledge at business schools.

The organizer of the conference, Prof. S. Bharadwaj Ph.D. (University of Maryland, College Park), Dr. Bala V. and Vasantha Balachandran Chair Professor of Marketing said, “Dr. Balakrishnan’s talk was superbly researched and delivered impeccably. It won kudos from all.”

The conference is fast garnering a reputation on the international circuit where cutting edge research is being presented and debated. The conference covered many marketing topics, including B2B, subsistence marketing, green marketing, beauty and marketing, consumer behavior and Internet marketing.

Prof. Balakrishnan obtained his Ph.D. in Marketing from The Wharton School of the University of Pennsylvania. He also has an undergraduate degree in Engineering from the prestigious Indian Institute of Technology (IIT), a Masters' in Industrial Engineering from the University of Texas at Arlington, and another Masters' degree in Marketing from The Wharton School. He is one of the founding faculty members of the Business Administration Program of the University of Washington, Bothell, when it launched in 1993, and is now a full Professor in the UW Bothell School of Business. Balakrishnan won the prestigious Distinguished Teaching Award for the UW Bothell campus in the year 2011.


About UW Bothell: With more than 36 undergraduate and graduate degrees, options, certificates and concentrations, UW Bothell emphasizes close student-faculty interaction and critical thinking. UW Bothell builds regional partnerships, inspires change, creates knowledge, shares discoveries and prepares students for leadership in the state of Washington and beyond. For more information, visit www.uwb.edu.

Sundar Balakrishnan
P.V. Balakrishnan, Ph.D.