{"id":27557,"date":"2026-07-07T17:49:52","date_gmt":"2026-07-07T17:49:52","guid":{"rendered":"https:\/\/www.uwb.edu\/premajor\/?page_id=27557"},"modified":"2026-07-07T17:50:58","modified_gmt":"2026-07-07T17:50:58","slug":"diamonds-to-algorithms-what-has-marketing-done-to-us","status":"publish","type":"page","link":"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us","title":{"rendered":"Diamonds to Algorithms \u2013 What has Marketing Done to Us?"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2023\/08\/Ssc-with-purple.svg\" alt=\"\" class=\"wp-image-25071\" style=\"width:100px\" \/><\/figure>\n\n\n\n<p class=\"is-style-highlight-paragraph-large\">A Discovery Core Experience<\/p>\n\n\n\n<p>May be taken as <strong>BCORE 107 <\/strong>(Social Sciences)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">About This Course<\/h2>\n\n\n\n<p>This course will explore historically significant marketing campaigns and strategies, from classic traditional marketing to global change effected by marketing strategies. We will begin with diamonds, and proceed to examine topics like algorithms and social media and how these tools affect each one of us. As we tour the marketing landscape, we will consider not only the impacts on society, but also investigate ways we can harness the marketing strategies, and perhaps defend against them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Should I Take This Course?<\/h2>\n\n\n\n<p>In Diamonds to Algorithms, you will learn what is going on in the world from a marketing standpoint and develop skills to both use this understanding and consider addressing the impact of these forces.<\/p>\n\n\n\n<p><strong>So, if you want to know more about these topics, this course is for you:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why people do \u201cstrange\u201d things.<\/li>\n\n\n\n<li>How social media is designed to get us to do things.<\/li>\n\n\n\n<li>Does advertising work?<\/li>\n\n\n\n<li>What can I do to thrive in this environment?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dr. Ceri Nishihara<\/h2>\n\n\n\n<p>School of Business<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2026\/04\/uwb-aa-empty-headshot-819x1024.png\" alt=\"\" class=\"wp-image-27410 size-full\" srcset=\"https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2026\/04\/uwb-aa-empty-headshot-819x1024.png 819w, https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2026\/04\/uwb-aa-empty-headshot-240x300.png 240w, https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2026\/04\/uwb-aa-empty-headshot-768x960.png 768w, https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2026\/04\/uwb-aa-empty-headshot-600x750.png 600w, https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2026\/04\/uwb-aa-empty-headshot.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">About Dr. Nishihara<\/h3>\n\n\n\n<p>Associate Teaching Professor in Marketing at the School of Business. More than anything, I\u2019m curious about the human experience as a direct effect of marketing practice. I learn along with my students and approach teaching with a focus on collaboration and relevancy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B.A. Psychology and Religious Studies, University of Oregon<\/li>\n\n\n\n<li>Juris Doctor, University of Oregon<\/li>\n\n\n\n<li>Ph.D., Marketing Ethics, University of Mississippi<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Contact<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email<\/strong>: <a href=\"mailto:cerin@uw.edu\">cerin@uw.edu<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Discovery Core Experience May be taken as BCORE 107 (Social Sciences) About This Course This course will explore historically significant marketing campaigns and strategies, from classic traditional marketing to global change effected by marketing strategies. We will begin with diamonds, and proceed to examine topics like algorithms and social media and how these tools&#8230;<\/p>\n","protected":false},"author":602,"featured_media":0,"parent":17129,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_is_archived":false,"_archived_contact_email":"","footnotes":""},"class_list":["post-27557","page","type-page","status-publish","hentry"],"acf":{"related_links":{"toggle_visibility":false,"link_1":"","link_2":"","link_3":"","link_4":"","link_5":""},"highlight_box":{"toggle_visibility":false,"title":"","content":"","button":"","button_style":"angled-purple-button","button_screen_reader_text":""},"contact_type_1":{"toggle_visibility":false,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"contact_type_2":{"toggle_visibility":false,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"social_media":{"toggle_visibility":false,"facebook_url":"","instagram_url":"","linkedin_url":"","twitter_url":"","youtube_url":""},"blog_archive_sidebar_visibility":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diamonds to Algorithms \u2013 What has Marketing Done to Us? - First Year &amp; Pre-Major Program<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diamonds to Algorithms \u2013 What has Marketing Done to Us? - First Year &amp; Pre-Major Program\" \/>\n<meta property=\"og:description\" content=\"A Discovery Core Experience May be taken as BCORE 107 (Social Sciences) About This Course This course will explore historically significant marketing campaigns and strategies, from classic traditional marketing to global change effected by marketing strategies. We will begin with diamonds, and proceed to examine topics like algorithms and social media and how these tools...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us\" \/>\n<meta property=\"og:site_name\" content=\"First Year &amp; Pre-Major Program\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T17:50:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us\",\"url\":\"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us\",\"name\":\"Diamonds to Algorithms \u2013 What has Marketing Done to Us? - First Year &amp; Pre-Major Program\",\"isPartOf\":{\"@id\":\"\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2023\/08\/Ssc-with-purple.svg\",\"datePublished\":\"2026-07-07T17:49:52+00:00\",\"dateModified\":\"2026-07-07T17:50:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us#primaryimage\",\"url\":\"https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2023\/08\/Ssc-with-purple.svg\",\"contentUrl\":\"https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2023\/08\/Ssc-with-purple.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.uwb.edu\/premajor\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"First Year\",\"item\":\"https:\/\/www.uwb.edu\/premajor\/first-year\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Discovery Core Experience\",\"item\":\"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Autumn DCX\",\"item\":\"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Diamonds to Algorithms \u2013 What has Marketing Done to Us?\"}]},{\"@type\":\"WebSite\",\"@id\":\"\/#website\",\"url\":\"\/\",\"name\":\"First Year &amp; Pre-Major Program\",\"description\":\"Just another UW Bothell site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Diamonds to Algorithms \u2013 What has Marketing Done to Us? - First Year &amp; Pre-Major Program","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us","og_locale":"en_US","og_type":"article","og_title":"Diamonds to Algorithms \u2013 What has Marketing Done to Us? - First Year &amp; Pre-Major Program","og_description":"A Discovery Core Experience May be taken as BCORE 107 (Social Sciences) About This Course This course will explore historically significant marketing campaigns and strategies, from classic traditional marketing to global change effected by marketing strategies. We will begin with diamonds, and proceed to examine topics like algorithms and social media and how these tools...","og_url":"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us","og_site_name":"First Year &amp; Pre-Major Program","article_modified_time":"2026-07-07T17:50:58+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us","url":"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us","name":"Diamonds to Algorithms \u2013 What has Marketing Done to Us? - First Year &amp; Pre-Major Program","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us#primaryimage"},"image":{"@id":"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us#primaryimage"},"thumbnailUrl":"https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2023\/08\/Ssc-with-purple.svg","datePublished":"2026-07-07T17:49:52+00:00","dateModified":"2026-07-07T17:50:58+00:00","breadcrumb":{"@id":"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us#primaryimage","url":"https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2023\/08\/Ssc-with-purple.svg","contentUrl":"https:\/\/www.uwb.edu\/premajor\/wp-content\/uploads\/sites\/26\/2023\/08\/Ssc-with-purple.svg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx\/diamonds-to-algorithms-what-has-marketing-done-to-us#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uwb.edu\/premajor\/"},{"@type":"ListItem","position":2,"name":"First Year","item":"https:\/\/www.uwb.edu\/premajor\/first-year"},{"@type":"ListItem","position":3,"name":"Discovery Core Experience","item":"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core"},{"@type":"ListItem","position":4,"name":"Autumn DCX","item":"https:\/\/www.uwb.edu\/premajor\/first-year\/discovery-core\/autumn-dcx"},{"@type":"ListItem","position":5,"name":"Diamonds to Algorithms \u2013 What has Marketing Done to Us?"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"First Year &amp; Pre-Major Program","description":"Just another UW Bothell site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.uwb.edu\/premajor\/wp-json\/wp\/v2\/pages\/27557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uwb.edu\/premajor\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.uwb.edu\/premajor\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.uwb.edu\/premajor\/wp-json\/wp\/v2\/users\/602"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uwb.edu\/premajor\/wp-json\/wp\/v2\/comments?post=27557"}],"version-history":[{"count":2,"href":"https:\/\/www.uwb.edu\/premajor\/wp-json\/wp\/v2\/pages\/27557\/revisions"}],"predecessor-version":[{"id":27565,"href":"https:\/\/www.uwb.edu\/premajor\/wp-json\/wp\/v2\/pages\/27557\/revisions\/27565"}],"up":[{"embeddable":true,"href":"https:\/\/www.uwb.edu\/premajor\/wp-json\/wp\/v2\/pages\/17129"}],"wp:attachment":[{"href":"https:\/\/www.uwb.edu\/premajor\/wp-json\/wp\/v2\/media?parent=27557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}