{"id":34689,"date":"2026-10-30T10:38:32","date_gmt":"2026-10-30T17:38:32","guid":{"rendered":"https:\/\/www.uwb.edu\/news\/?p=34689"},"modified":"2026-10-30T10:38:34","modified_gmt":"2026-10-30T17:38:34","slug":"uw-bothells-new-strategic-plan-to-guide-next-five-years","status":"publish","type":"post","link":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years","title":{"rendered":"UW Bothell\u2019s new strategic plan to guide next five years"},"content":{"rendered":"\n<p class=\"has-drop-cap\">The University of Washington Bothell introduced a new strategic plan at its annual Fall Kick Off for faculty and staff on Sept. 23, 2026. <\/p>\n\n\n\n<p>The launch of the new plan, following extensive campus engagement during the 2025-26 academic year, marked an important transition from planning to implementation, said UW Bothell Chancellor Kristin G. Esterberg. \u201cI look forward to stewarding this new strategic plan as I enter my second, five-year term as chancellor.\u201d <\/p>\n\n\n\n<p>The Strategic Plan 2027-2031 focuses on four priorities: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cultivating a thriving and engaged campus <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elevating exceptional learning for all <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learning for a complex world <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advancing regional vitality <\/li>\n<\/ul>\n\n\n\n<p>At the Fall Kick Off, staff and faculty had the opportunity to provide feedback. Many of the comments, Esterberg noted, affirmed the plan\u2019s priorities and outcomes, highlighting potential approaches or tactics for advancing them. <\/p>\n\n\n\n<p>\u201cI was energized by the thoughtful conversations and grateful for the questions, ideas and perspectives that faculty and staff shared,\u201d she said. \u201cWhile there is more to come, these conversations were a stimulating way to begin the quarter and an opportunity for us to collectively begin to think about our roles and how we can achieve our goals together.\u201d <\/p>\n\n\n\n<p>Earlier this month, Esterberg also shared highlights of the strategic plan with the Bothell City Council in her annual \u201cState of the University&#8221; address. She emphasized the relationship the city and other regional partners will play in the fourth priority, in particular. As outlined in the strategic plan, \u201cadvancing regional vitality\u201d speaks to the University\u2019s role as a trusted regional connector \u2014 a place where people come together to learn, exchange perspectives, identify priorities, create mutual value and develop solutions that advance the region. <\/p>\n\n\n\n<p>The launch of UW Bothell\u2019s strategic plan also comes on the heels of the University\u2019s latest ranking as the <a href=\"https:\/\/www.uwb.edu\/news\/2026\/09\/25\/uw-bothell-ranked-no-3-public-university-in-the-west\">No. 3 public university in the West<\/a> \u2014 an achievement that &#8220;affirms our commitment to strengthening the broader region through a transformational education experience,\u201d Esterberg said. <\/p>\n\n\n\n<p>UW Bothell is also ranked the No. 1 regional university in the state. The success of the University goes hand in hand with the region, she added in her address. \u201cWhen the University thrives, our community benefits. And when this city is a place where people want to live, work, raise families and build businesses, the University is stronger, too,\u201d she said. <\/p>\n\n\n\n<p>Other priorities, such as \u201cLearning for a complex world,\u201d are a strategic response and preparation to pressing challenges today \u2014 and in the future. Amidst ongoing concerns around economic development, public health, technology, housing and environmental sustainability, it\u2019s vital that students receive an education that helps prepare them to navigate this difficult landscape. <\/p>\n\n\n\n<p>\u201cThese challenges require people who can draw on different disciplines, consider differing perspectives and put knowledge into practice,\u201d Esterberg said. \u201cThat is what we want our students to learn. And it is also how our University can contribute to solving real challenges in our region and beyond.\u201d <\/p>\n\n\n\n<p>The new strategic plan and updates about its implementation can be found on the <a href=\"https:\/\/www.uwb.edu\/chancellor\/strategic-plan\/?mkt_tok=MTMxLUFRTy0yMjUAAAGlAzUI8thV-LVL_jOTEjbp46KXtLRMHMBnJDS2BKPG-GbPQB8WZp-bI0xhi9o2G5gEHB39SQSBvefaWSWnTP9CF-_fAivUd_daRZr5qg3zsGasOP6p\">new plan website<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cAdvancing regional vitality\u201d and \u201clearning for a complex world\u201d among top four priorities as UW Bothell looks ahead to the next five years. <\/p>\n","protected":false},"author":121,"featured_media":34690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_is_archived":false,"_archived_contact_email":"","footnotes":""},"categories":[202],"tags":[],"school":[417,418,419,420,421],"class_list":["post-34689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-news","school-school-of-business","school-school-of-educational-studies","school-school-of-ias","school-school-of-nhs","school-school-of-stem"],"acf":{"related_links":{"toggle_visibility":false,"link_1":"","link_2":"","link_3":"","link_4":"","link_5":""},"highlight_box":{"toggle_visibility":false,"title":"","content":"","button":"","button_style":"angled-purple-button","button_screen_reader_text":""},"contact_type_1":{"toggle_visibility":true,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"contact_type_2":{"toggle_visibility":false,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"social_media":{"toggle_visibility":false,"facebook_url":"","instagram_url":"","linkedin_url":"","twitter_url":"","youtube_url":""},"blog_archive_sidebar_visibility":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UW Bothell\u2019s new strategic plan to guide next five years - News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UW Bothell\u2019s new strategic plan to guide next five years - News\" \/>\n<meta property=\"og:description\" content=\"\u201cAdvancing regional vitality\u201d and \u201clearning for a complex world\u201d among top four priorities as UW Bothell looks ahead to the next five years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years\" \/>\n<meta property=\"og:site_name\" content=\"News\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-30T17:38:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-30T17:38:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uwb.edu\/news\/wp-content\/uploads\/sites\/4\/2026\/10\/UW-STRAT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"799\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa Gray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alyssa Gray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/2026\\\/10\\\/30\\\/uw-bothells-new-strategic-plan-to-guide-next-five-years#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/2026\\\/10\\\/30\\\/uw-bothells-new-strategic-plan-to-guide-next-five-years\"},\"author\":{\"name\":\"Alyssa Gray\",\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/#\\\/schema\\\/person\\\/88525876e3f59f1904acfa891d74ec5d\"},\"headline\":\"UW Bothell\u2019s new strategic plan to guide next five years\",\"datePublished\":\"2026-10-30T17:38:32+00:00\",\"dateModified\":\"2026-10-30T17:38:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/2026\\\/10\\\/30\\\/uw-bothells-new-strategic-plan-to-guide-next-five-years\"},\"wordCount\":509,\"image\":{\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/2026\\\/10\\\/30\\\/uw-bothells-new-strategic-plan-to-guide-next-five-years#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/10\\\/UW-STRAT.jpg\",\"articleSection\":[\"Campus News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/2026\\\/10\\\/30\\\/uw-bothells-new-strategic-plan-to-guide-next-five-years\",\"url\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/2026\\\/10\\\/30\\\/uw-bothells-new-strategic-plan-to-guide-next-five-years\",\"name\":\"UW Bothell\u2019s new strategic plan to guide next five years - News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/2026\\\/10\\\/30\\\/uw-bothells-new-strategic-plan-to-guide-next-five-years#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/2026\\\/10\\\/30\\\/uw-bothells-new-strategic-plan-to-guide-next-five-years#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/10\\\/UW-STRAT.jpg\",\"datePublished\":\"2026-10-30T17:38:32+00:00\",\"dateModified\":\"2026-10-30T17:38:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/#\\\/schema\\\/person\\\/88525876e3f59f1904acfa891d74ec5d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/2026\\\/10\\\/30\\\/uw-bothells-new-strategic-plan-to-guide-next-five-years#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uwb.edu\\\/news\\\/2026\\\/10\\\/30\\\/uw-bothells-new-strategic-plan-to-guide-next-five-years\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/2026\\\/10\\\/30\\\/uw-bothells-new-strategic-plan-to-guide-next-five-years#primaryimage\",\"url\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/10\\\/UW-STRAT.jpg\",\"contentUrl\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/10\\\/UW-STRAT.jpg\",\"width\":1200,\"height\":799,\"caption\":\"An aerial view of a campus.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/2026\\\/10\\\/30\\\/uw-bothells-new-strategic-plan-to-guide-next-five-years#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UW Bothell\u2019s new strategic plan to guide next five years\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/\",\"name\":\"News\",\"description\":\"Just another UW Bothell site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/#\\\/schema\\\/person\\\/88525876e3f59f1904acfa891d74ec5d\",\"name\":\"Alyssa Gray\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a26df991941f0c042cb0b421863c270bc064518c4591c35ed04a390b8cd36063?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a26df991941f0c042cb0b421863c270bc064518c4591c35ed04a390b8cd36063?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a26df991941f0c042cb0b421863c270bc064518c4591c35ed04a390b8cd36063?s=96&d=mm&r=g\",\"caption\":\"Alyssa Gray\"},\"url\":\"https:\\\/\\\/www.uwb.edu\\\/news\\\/author\\\/alygray\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UW Bothell\u2019s new strategic plan to guide next five years - News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years","og_locale":"en_US","og_type":"article","og_title":"UW Bothell\u2019s new strategic plan to guide next five years - News","og_description":"\u201cAdvancing regional vitality\u201d and \u201clearning for a complex world\u201d among top four priorities as UW Bothell looks ahead to the next five years.","og_url":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years","og_site_name":"News","article_published_time":"2026-10-30T17:38:32+00:00","article_modified_time":"2026-10-30T17:38:34+00:00","og_image":[{"width":1200,"height":799,"url":"https:\/\/www.uwb.edu\/news\/wp-content\/uploads\/sites\/4\/2026\/10\/UW-STRAT.jpg","type":"image\/jpeg"}],"author":"Alyssa Gray","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alyssa Gray","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years#article","isPartOf":{"@id":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years"},"author":{"name":"Alyssa Gray","@id":"https:\/\/www.uwb.edu\/news\/#\/schema\/person\/88525876e3f59f1904acfa891d74ec5d"},"headline":"UW Bothell\u2019s new strategic plan to guide next five years","datePublished":"2026-10-30T17:38:32+00:00","dateModified":"2026-10-30T17:38:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years"},"wordCount":509,"image":{"@id":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years#primaryimage"},"thumbnailUrl":"https:\/\/www.uwb.edu\/news\/wp-content\/uploads\/sites\/4\/2026\/10\/UW-STRAT.jpg","articleSection":["Campus News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years","url":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years","name":"UW Bothell\u2019s new strategic plan to guide next five years - News","isPartOf":{"@id":"https:\/\/www.uwb.edu\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years#primaryimage"},"image":{"@id":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years#primaryimage"},"thumbnailUrl":"https:\/\/www.uwb.edu\/news\/wp-content\/uploads\/sites\/4\/2026\/10\/UW-STRAT.jpg","datePublished":"2026-10-30T17:38:32+00:00","dateModified":"2026-10-30T17:38:34+00:00","author":{"@id":"https:\/\/www.uwb.edu\/news\/#\/schema\/person\/88525876e3f59f1904acfa891d74ec5d"},"breadcrumb":{"@id":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years#primaryimage","url":"https:\/\/www.uwb.edu\/news\/wp-content\/uploads\/sites\/4\/2026\/10\/UW-STRAT.jpg","contentUrl":"https:\/\/www.uwb.edu\/news\/wp-content\/uploads\/sites\/4\/2026\/10\/UW-STRAT.jpg","width":1200,"height":799,"caption":"An aerial view of a campus."},{"@type":"BreadcrumbList","@id":"https:\/\/www.uwb.edu\/news\/2026\/10\/30\/uw-bothells-new-strategic-plan-to-guide-next-five-years#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uwb.edu\/news\/"},{"@type":"ListItem","position":2,"name":"UW Bothell\u2019s new strategic plan to guide next five years"}]},{"@type":"WebSite","@id":"https:\/\/www.uwb.edu\/news\/#website","url":"https:\/\/www.uwb.edu\/news\/","name":"News","description":"Just another UW Bothell site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uwb.edu\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.uwb.edu\/news\/#\/schema\/person\/88525876e3f59f1904acfa891d74ec5d","name":"Alyssa Gray","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a26df991941f0c042cb0b421863c270bc064518c4591c35ed04a390b8cd36063?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a26df991941f0c042cb0b421863c270bc064518c4591c35ed04a390b8cd36063?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a26df991941f0c042cb0b421863c270bc064518c4591c35ed04a390b8cd36063?s=96&d=mm&r=g","caption":"Alyssa Gray"},"url":"https:\/\/www.uwb.edu\/news\/author\/alygray"}]}},"_links":{"self":[{"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/posts\/34689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/users\/121"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/comments?post=34689"}],"version-history":[{"count":1,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/posts\/34689\/revisions"}],"predecessor-version":[{"id":34691,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/posts\/34689\/revisions\/34691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/media\/34690"}],"wp:attachment":[{"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/media?parent=34689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/categories?post=34689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/tags?post=34689"},{"taxonomy":"school","embeddable":true,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/school?post=34689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}