{"id":34127,"date":"2026-06-25T14:39:31","date_gmt":"2026-06-25T21:39:31","guid":{"rendered":"https:\/\/www.uwb.edu\/news\/?p=34127"},"modified":"2026-06-25T15:37:45","modified_gmt":"2026-06-25T22:37:45","slug":"preparing-for-the-evolving-role-of-ai-in-business","status":"publish","type":"post","link":"https:\/\/www.uwb.edu\/news\/2026\/06\/25\/preparing-for-the-evolving-role-of-ai-in-business","title":{"rendered":"Preparing for the evolving role of AI in business\u00a0"},"content":{"rendered":"\n

In commerce, keeping up with the latest trends and technologies is a vital part of meeting the needs and desires of consumers. So, at the University of Washington Bothell\u2019s\u202fSchool of Business<\/a>, it only makes sense that the curriculum would do the same. <\/p>\n\n\n\n

Dr. Sophie Leroy, School of Business dean and professor, is now focusing on the latest advancement to shake up commerce and beyond:\u202fartificial\u202fintelligence. <\/p>\n\n\n\n

\u201cAI is here, and it is transforming the world of business,\u201d she said. \u201cIf we want to lead in this domain and help organizations with these transformations, we also have to embrace it ourselves \u2014 and make sure students are ready for what\u2019s to come.\u201d <\/p>\n\n\n\n

\n
\"Three<\/figure>\n\n\n\n
\"Two<\/figure>\n
Left: (l-r) Leroy, Nuri Cankaya (head of analytics marketing at Snowflake) and Christy Marble (chief marketing officer at Siteimprove).<\/figcaption><\/figure>\n\n\n\n

Business meets technology<\/strong> <\/h2>\n\n\n\n

Leroy was named the dean in May 2025, but her interest in integrating AI into the curriculum began a year before then while serving as the associate dean for the school. <\/p>\n\n\n\n

\u201cI was hearing people talk about\u202fAI,\u202fand felt like it was going to have a real meaningful impact on business,\u201d she said. \u201cWe are a school that generally has been at the intersection of new technologies and business, and while we may not know everything ourselves, we have to be part of the dialogue.\u201d <\/p>\n\n\n\n

Her approach is two-fold: infusing AI into existing\u202fcurriculum\u202fand\u202fcreating new AI-specific courses. The school is currently developing programming at the graduate level, with new courses starting in\u202fautumn\u202f2026. On the undergraduate side, a new concentration in Business Analytics & AI will also be available in the fall. <\/p>\n\n\n\n

\u201cI have a business background \u2014 from before entering academia \u2014 and so I\u2019m approaching it in the same way I would have advised my clients to do it,\u201d she said. \u201cI believe in consistency, and if you truly believe in a vision, it needs to infuse everything you do across all different facets.\u201d <\/p>\n\n\n\n

Apart from\u202fnew\u202fcurriculum, Leroy\u2019s vision includes faculty and student training as well as events and other opportunities to engage the greater UW Bothell community in AI integration and discussion. <\/p>\n\n\n\n

\n
\"People<\/figure>\n\n\n\n
\"A<\/figure>\n
Right: Bill Price (president and founder of Driva Solutions<\/em>), Leroy, Rakesh Menon (product leader at Amazon<\/em>), Aseem Datar (corporate vice president at Microsoft<\/em>), Katie Young (former senior vice president at Starbucks<\/em>) and Dr. Surya Pathak<\/em>, professor in the School of Business.<\/figcaption><\/figure>\n\n\n\n

An intentional approach<\/strong> <\/h2>\n\n\n\n

While AI presents a lot of opportunity, it\u202fdoesn\u2019t\u202fcome without its challenges and risks. Leroy said she aims to be very deliberate in\u202fhow<\/em>\u202fshe incorporates AI across the school. <\/p>\n\n\n\n

\u201cWe are very intentional about when to bring in AI tools,\u201d she said. \u201cIt\u2019s\u202fabsolutely essential\u202fthat students understand the foundations and have enough\u202fexpertise\u202fbefore they engage with AI tools.\u202fThey should be able to think critically to discern when it is helpful \u2014 and when\u202fthey\u2019re actually going to be worse off by using it. <\/p>\n\n\n\n

\u201cBecause of the environmental impact, for example, let’s leverage the power of AI responsibly where it can help solve difficult problems.”<\/p>\n\n\n\n

Dealing with issues like this is why new programming is important across both graduate and undergraduate education, she added. Her aim is for undergraduate students to gain the critical thinking skills they need to engage with the technology before really diving deep.<\/p>\n\n\n\n

\u201cWe want students to think about the responsibility that comes with it and to make sure they are also keeping their own creativity and their own individual thoughts,\u201d Leroy said. \u201cThe more we empower people in making their own, educated decisions around the usage of AI, I think the better off we\u2019ll be.\u201d <\/p>\n\n\n\n

\n
\"Two<\/figure>\n\n\n\n
\"Three<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Conversation leaders<\/strong> <\/h2>\n\n\n\n

Wanting to create a space where students, faculty,\u202falumni\u202fand industry partners could come together to further discuss AI and related topics, Leroy launched a quarterly speaker series, \u201cAI & the Future of Business,\u201d in fall 2025. <\/p>\n\n\n\n

\u201cI think what\u2019s important is that this series is really intended for the larger community, not just students,\u201d she said. \u201cWe want to be a place where people feel like they can come to learn, to explore and to gain insight that they can bring back and use in their own roles.\u201d <\/p>\n\n\n\n

The series is also a way to move beyond the \u201cbig umbrella\u201d of AI and contextualize it to look more closely at specific areas of use, Leroy said. This year\u2019s events included discussions on \u201cThe future of marketing in an AI-driven world,\u201d \u201cHow AI is revolutionizing the retail industry,\u201d and \u201cLeading responsible AI.\u201d <\/p>\n\n\n\n

Speakers have included tech experts from companies such as Amazon, IBM, Microsoft and Starbucks, with faculty moderators. In the first event, panelists explored\u202fhow AI is changing the customer journey in retail settings. At the second event, Leroy moderated a discussion around how AI is transforming customer engagement, campaign\u202fstrategies\u202fand marketing analytics. The spring 2026 quarter event looked at what it means to integrate AI responsibly amid growing concerns around governance, safety,\u202ffairness\u202fand transparency. <\/p>\n\n\n\n

\u201cWe want to lead this conversation in collaboration with industry,\u201d\u202fLeroy\u202fsaid. \u201cThis is a forum where we bring together people who are experts in their domain around AI and add our perspective as a university.\u201d <\/p>\n\n\n\n

“This is a forum where we bring together people who are experts in their domain around AI and add our perspective as a university.”<\/p>Dr. Sophie Leroy, dean and professor, School of Business <\/cite><\/blockquote><\/figure>\n\n\n\n

Engaged for the future<\/strong> <\/h2>\n\n\n\n

Leroy plans to continue the speaker series in fall 2026 and host other events and opportunities to engage the community around AI in business. <\/p>\n\n\n\n

Even while her vision is still\u202fcoming to fruition, Leroy is already looking ahead for the next\u202fbig thing\u202fthat will shake up the business world, she said. Whether\u202fit\u2019s\u202frobotics or quantum computing, she wants students to be prepared. <\/p>\n\n\n\n

\u201cWe want to be the business school of the future,\u201d she said. \u201cI want us to be a place where people come to be empowered and to gain the knowledge and\u202fexpertise\u202fto lead with a future mindset. <\/p>\n\n\n\n

\u201cI don\u2019t know what tools and technologies students will have in the future, but I need to make sure they know how to engage and adapt to know how to interact with whatever they face.\u201d <\/p>\n\n\n\n

For more information\u202fand the latest updates about the school\u2019s work around AI, visit the\u202f<\/em>AI in Business webpage<\/em><\/a>.<\/em> <\/p>\n\n\n\n

\n
\"Three<\/figure>\n\n\n\n
\"Three<\/figure>\n
Right: (l-r) Romelia Flores (engineer at IBM), Leroy and Gavin Bartlett (managing director, consulting TMT transformation, at KPMG).<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

In her vision for\u202fthe\u202f\u201cbusiness school of the future,\u201d\u202fBusiness dean\u202fweaves AI through curriculum, events and more.\u00a0<\/p>\n","protected":false},"author":121,"featured_media":34128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_is_archived":false,"_archived_contact_email":"","footnotes":""},"categories":[202,229,253],"tags":[],"school":[417],"class_list":["post-34127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-news","category-faculty","category-global-impact","school-school-of-business"],"acf":{"related_links":{"toggle_visibility":false,"link_1":"","link_2":"","link_3":"","link_4":"","link_5":""},"highlight_box":{"toggle_visibility":false,"title":"","content":"","button":"","button_style":"angled-purple-button","button_screen_reader_text":""},"contact_type_1":{"toggle_visibility":true,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"contact_type_2":{"toggle_visibility":false,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"social_media":{"toggle_visibility":false,"facebook_url":"","instagram_url":"","linkedin_url":"","twitter_url":"","youtube_url":""},"blog_archive_sidebar_visibility":false},"yoast_head":"\nPreparing for the evolving role of AI in business\u00a0 - 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