{"id":30098,"date":"2023-12-15T12:46:07","date_gmt":"2023-12-15T20:46:07","guid":{"rendered":"https:\/\/www.uwb.edu\/news\/?p=30098"},"modified":"2024-01-02T11:29:47","modified_gmt":"2024-01-02T19:29:47","slug":"predicting-the-future-for-good","status":"publish","type":"post","link":"https:\/\/www.uwb.edu\/news\/2023\/12\/15\/predicting-the-future-for-good","title":{"rendered":"Predicting the future for good\u00a0"},"content":{"rendered":"\n

Students at the University of Washington Bothell who have taken a class titled New Technology & Future Markets have gone on to change the world. <\/p>\n\n\n\n

Matt Schultz, for example, is now working with the United States Food and Drug Administration to create treatment plans for orphan diseases \u2014 diseases that are extremely rare and whose conditions and treatments are often neglected due to their cost to develop and the limited patient population. <\/p>\n\n\n\n

Adam Greenberg went on to develop robotics for greenhouse growers so they can produce more food in a more efficient manner. <\/p>\n\n\n\n

Alisa Eddy started Le Pouf Luxury Pet Care, a dog walking business that yielded a six-digit salary. <\/p>\n\n\n\n

The course was first imagined by Alan Leong, a University of Washington lecturer who taught it for more than a decade. Due to an ongoing battle with cancer, he passed the torch to Richard Jacroux in 2021 and then passed away this past October.\u00a0<\/p>\n\n\n\n

\u201cAlan was a very good friend of mine,\u201d said Jacroux, lecturer in the School of Business<\/a>. \u201cIt is an honor to be brought on to the course and to continue his legacy.\u201d <\/p>\n\n\n\n

Where technology and business intersect<\/strong> <\/h2>\n\n\n\n

Technology management is at the core of the School of Business\u2019 curriculum and of this class. \u201cThe University is located at the center of a technology corridor: Seattle, Bellevue, Kirkland and Bothell are all booming with tech companies,\u201d said Dr. Sophie Leroy, professor and associate dean in the School of Business and, until recently, coordinator for this course. \u201cUW Bothell is logically the campus of choice on the Eastside to study technology management. <\/strong>We want to prepare our students to be successful in jobs that use technology or are in the technology sector.\u201d <\/p>\n\n\n\n

The focus on technology within the School of Business is a key differentiator of the program, Leroy explained, noting that when people think of technology, they rarely think of business school. <\/p>\n\n\n\n

\u201cBut there is a critical aspect of technology in our economic ecosystem. It requires business acumen to be successful in that students must understand market dynamics and competitive forces \u2014 and be able to assess needs, viability and profitability,\u201d she said. \u201cIt is also important to know how we go from an idea to a successful enterprise.\u201d <\/p>\n\n\n\n

The School of Business offers students both a Leadership & Strategic Innovation option and a Technology & Innovation Management concentration. \u201cThis class is one example of many that showcases how we prepare our students for business development, entrepreneurship and working in corporations with a technology focus,\u201d Leroy said. <\/p>\n\n\n\n

Added Jacroux, \u201cit is also about teaching them how to turn their passions into business opportunities that not only make them money but also change the world.\u201d <\/p>\n\n\n\n

Market gaps now and in the future<\/strong> <\/h2>\n\n\n\n

The class itself is future-oriented and encourages students to think about gaps in the market and ways to innovate solutions. This process starts with the discussion of megatrends, i.e., trends that have an effect on a global scale.<\/p>\n\n\n\n

\u201cThis helps students gauge what the future may look like,\u201d Jacroux said. \u201cHealth, wealth, population and energy are usually the four big megatrends we dive into because they effect just about everything.\u201d<\/p>\n\n\n\n

He has also in the last two years added environmental issues to the students\u2019 research agenda. \u201cI asked him to build on his expertise in the sustainability market and bring that angle to the class. It has been extremely well received by our students, so well that Richard earned a teaching award last year. \u201d Leroy said. \u201cSustainability and technology are two key sectors that are likely to be increasingly central to business decisions.<\/p>\n\n\n\n

\u201cI am excited that students can learn more about the intersections between technology and sustainability,\u201d she said, \u201cand explore innovative ideas in these domains.\u201d<\/p>\n\n\n\n

Leroy explained that the course \u201cencourages students to develop innovative ideas by going beyond an analysis of present gaps and being challenged to deeply think about the future of a market or an industry.\u201d<\/p>\n\n\n\n

The course is indeed a lot about innovation. According to Jacroux, it is designed to help students appreciate how fast technologies can change market realities and the world \u2014 and thus impact what the future may look like. <\/p>\n\n\n\n

\u201cMy hope is that they leave the class with a better understanding of the world and a better understanding of how they can impact that world.\u201d <\/p>\n\n\n

\n\n <\/path>\n<\/svg>

My hope is that they leave the class with a better understanding of the world and a better understanding of how they can impact that world. \n <\/path>\n<\/svg><\/p>\nRichard Jacroux, lecturer in the School of Business<\/cite><\/blockquote>\n\n\n\n

New technology at work<\/strong> <\/h2>\n\n\n\n

Because the course is about technology, it also integrates innovative tools in the classroom. <\/p>\n\n\n\n

Paige Williams, a senior studying Leadership & Strategic Innovation, took the class in spring quarter 2023, shortly after the launch of Chat GPT, a large, language-model based chatbot. \u201cThat was a huge megatrend we focused on,\u201d Williams recalled. \u201cProfessor Jacroux encouraged us to use the software in class. <\/p>\n\n\n\n

\u201cHe was adamant that Chat GPT is a good thing and that we need to learn how to use it responsibly now because we will be using it at work \u2014 and if we don\u2019t know how to work with it, it could end up taking our jobs.\u201d <\/p>\n\n\n\n

Williams used the software to get advice on how to best organize her slide deck for a class presentation. \u201cThe presentation was about the clothing retail industry and how it evolved over time. I had slides that talked about body positivity, social media and rules and regulations,\u201d she said. <\/p>\n\n\n\n

\u201cWhat I thought was really interesting, though, was that not only did it recommend the order in which to discuss the slides but it also suggested additional talking points such as COVID-19 and sustainability. I hadn\u2019t previously considered those topics but felt like they were great additions and ended up including them in my final presentation.\u201d <\/p>\n\n\n\n

When passion meets profit<\/strong> <\/h2>\n\n\n\n

The project Williams worked on is one of two major assignments in the course. The other is for students to present on a topic of interest to them. <\/p>\n\n\n\n

\u201cI look at this class as a start in people\u2019s entrepreneurial journey,\u201d Jacroux said. \u201cEntrepreneurship is really hard, and if students are going to be successful then they need to be passionate. <\/p>\n\n\n\n

\u201cIf they go down this route, they will see their workmates more than they will their spouses so they better be doing something that they love, otherwise it\u2019s just not worth it. Also, they need to do it in an area that has a strong future \u2014 which is why so much of the class is inherently future oriented.\u201d <\/p>\n\n\n\n

The structure of the class has yielded great results as evidenced by the number of successful alumni. Williams said she understands why even beyond the curriculum itself. <\/p>\n\n\n\n

\u201cThe class itself was just very empowering. Even though I took it last spring, I feel like I am still learning from it. <\/p>\n\n\n\n

\u201cProfessor Jacroux encouraged us to go after our passions even if it scares us, and in doing so I have learned so many valuable things about myself,\u201d she said. \u201cI am planning on going back to school and getting my master\u2019s degree. The confidence I have gained from the course has been truly amazing.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

In the course New Technology & Future Markets, students train to identify gaps in the marketplace \u2014 current or anticipated \u2014 and then look for solutions to close them.<\/p>\n","protected":false},"author":121,"featured_media":30099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_is_archived":false,"_archived_contact_email":"","footnotes":""},"categories":[209,202,204,1],"tags":[],"school":[417],"class_list":["post-30098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-campus-news","category-students","category-uncategorized","school-school-of-business"],"acf":{"related_links":{"toggle_visibility":false,"link_1":"","link_2":"","link_3":"","link_4":"","link_5":""},"highlight_box":{"toggle_visibility":false,"title":"","content":"","button":"","button_style":"angled-purple-button","button_screen_reader_text":""},"contact_type_1":{"toggle_visibility":true,"contact_title":"Contact Us","email":"test@uwb.edu","phone":"(206) 999-1234","box":"Box 358500","address_line_1":"18115 Campus Way NE","address_line_2":"Bothell, WA 98011-8246","location":""},"contact_type_2":{"toggle_visibility":false,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"social_media":{"toggle_visibility":false,"facebook_url":"","instagram_url":"","linkedin_url":"","twitter_url":"","youtube_url":""},"blog_archive_sidebar_visibility":false},"yoast_head":"\nPredicting the future for good\u00a0 - 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