{"id":19724,"date":"2021-04-01T11:05:23","date_gmt":"2021-04-01T11:05:23","guid":{"rendered":"http:\/\/www.uwb.edu\/?p=19724"},"modified":"2023-06-08T18:24:02","modified_gmt":"2023-06-08T18:24:02","slug":"women-in-business","status":"publish","type":"post","link":"https:\/\/www.uwb.edu\/news\/2021\/04\/01\/women-in-business","title":{"rendered":"Investing in women in business"},"content":{"rendered":"\n
\"Women<\/figure>\n\n\n\n

In March 2018, Cindy Yang was a first-year student walking the halls of the University of Washington Bothell. By perhaps fateful coincidence, she stumbled upon an event hosted by Women in Business<\/a>. It was a celebration in honor of International Women\u2019s Day. <\/p>\n\n\n\n

\u201cImmediately, I knew I wanted to be a part of this club,\u201d said Yang. \u201cI went right up to the president, introduced myself and asked how I could help.\u201d <\/p>\n\n\n\n

Three years later and Yang is now WiB\u2019s president. This last year, she also added 100 new members to the club, despite the campus being in remote operations. <\/p>\n\n\n\n

\u201cCindy Yang\u2019s energy, creative talent and inclusive leadership style helped empower the whole WiB team to thrive in their mission, providing a vibrant forum for UW Bothell students to stay connected in meaningful ways even during the pandemic,\u201d said Carol Anderson Shaw, adjunct professor in the School of Business<\/a> and faculty adviser of WiB. <\/p>\n\n\n\n

Breaking down barriers <\/h2>\n\n\n\n
\"Cindy
Cindy Yang. Dustin Mara photo.<\/figcaption><\/figure>\n\n\n\n

Women in Business aims to promote, empower and support women to become strong leaders in order to foster a more gender-equal corporate culture.<\/p>\n\n\n\n

\u201cAs a first-generation student, it\u2019s really impactful when I get to see people I can relate to being successful in their careers,\u201d said Yang. \u201cThat\u2019s why Women in Business is so special to me. I am able to showcase women excelling in their industry on campus.\u201d <\/p>\n\n\n\n

Theodora Sofowora, a third-year student and WiB\u2019s officer of public relations, finds the same value in the club. \u201cHaving women who are killing it in their respective business-related industries come and share their stories inspires me to want to achieve more,\u201d she said. <\/p>\n\n\n\n

\u201cIt is also a great way to learn about company culture,\u201d she said, \u201cand to learn how as a woman of color you can take up space and achieve more than the structures set in place want you to achieve.\u201d <\/p>\n\n\n\n

Beyond college classrooms <\/h2>\n\n\n\n

In order to pivot in a fully virtual landscape, WiB started an online series called Empower Hour where students can meet and hear from successful career women through video conferences. Sofowora said the #EmpowerHour series has been her favorite event the club has hosted.<\/p>\n\n\n\n

\"Theodora
Theodora Sofowora. Dustin Mara photo.<\/figcaption><\/figure>\n\n\n\n

\u201cI truly enjoyed this series because a majority of our guests were women of color who gave their honest perspective of what it is like either running their own business, working within big corporations or just graduating and starting their own professional future,\u201d said Sofowora. <\/p>\n\n\n\n

\u201cThe #EmpowerHour series truly did that. It empowered all of our members to see beyond college and to actually start envisioning their futures.\u201d <\/p>\n\n\n\n

Value fosters engagement <\/h2>\n\n\n\n

Last month, WiB hosted an online workshop with LinkedIn. But as Yang explained, with the shift to remote learning, it can be challenging to motivate people to add yet another video conference to their day. <\/p>\n\n\n\n

\u201cWe had to think of a way to offer attendees something they wouldn\u2019t be able to get by Googling or watching a YouTube video,\u201d she said. \u201cIt had to be something of value in order to get people to engage.\u201d <\/p>\n\n\n\n

Yang had the idea of having someone from LinkedIn do reviews and critiques of the attendees\u2019 profiles during the workshop. She was able to get in touch with Emmeline Vu, a product marketing manager at LinkedIn who was willing to give individual feedback to students who participated in the event. <\/p>\n\n\n\n

\u201cBy offering a live profile critique session, we were able to offer something students couldn\u2019t get from a video. In the process, we learned from one another on what works and what doesn\u2019t,\u201d Yang said. \u201cFor people nearing graduation and entering the job market, this kind of feedback is extremely valuable.\u201d <\/p>\n\n\n\n

Making an impact <\/h2>\n\n\n\n

For Yang, the most rewarding part of being in and leading Women in Business is witnessing the success members gain through involvement. <\/p>\n\n\n\n

Sofowora, for one, said the club has provided her the opportunity to take what she has learned as a student and apply it as the leader of an organization. <\/p>\n\n\n\n

\u201cI am able to use the business knowledge I gain in class to enhance the development of Women in Business,\u201d she said. \u201cAll the tips that I learn from my marketing class, I try to utilize in the club\u2019s campaigns. Similarly, the knowledge I gain in my classes on data and human interactions I apply to my role as an officer. <\/p>\n\n\n\n

\u201cThe club has given me the opportunity to always learn and to always grow the knowledge that I am receiving.\u201d <\/p>\n\n\n\n

Looking forward, Yang knows the club will continue to not just make an impact on students but also make a difference off campus. <\/p>\n\n\n\n

\u201cI am so excited for the future of Women in Business,\u201d she said \u201cand I hope the club has empowered more women at UW Bothell to make an impact in their community. <\/p>\n\n\n\n

\u201cMy wish is for all women to see that it\u2019s possible to thrive in any field that they choose.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

The Women in Business club, led by Cindy Yang at the University of Washington Bothell, showcases successful women, empowers young females and fosters fierce and resilient leaders.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_is_archived":false,"_archived_contact_email":"","footnotes":""},"categories":[202,204],"tags":[264],"school":[417],"class_list":["post-19724","post","type-post","status-publish","format-standard","hentry","category-campus-news","category-students","tag-clubs","school-school-of-business"],"acf":{"related_links":{"toggle_visibility":false,"link_1":"","link_2":"","link_3":"","link_4":"","link_5":""},"highlight_box":{"toggle_visibility":false,"title":"","content":"","button":"","button_style":"angled-purple-button","button_screen_reader_text":""},"contact_type_1":{"toggle_visibility":true,"contact_title":"Contact Us","email":"test@uwb.edu","phone":"(206) 999-1234","box":"Box 358500","address_line_1":"18115 Campus Way NE","address_line_2":"Bothell, WA 98011-8246","location":""},"contact_type_2":{"toggle_visibility":false,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"social_media":{"toggle_visibility":false,"facebook_url":"","instagram_url":"","linkedin_url":"","twitter_url":"","youtube_url":""},"blog_archive_sidebar_visibility":false},"yoast_head":"\nInvesting in women in business - 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