{"id":19384,"date":"2021-02-04T13:53:39","date_gmt":"2021-02-04T13:53:39","guid":{"rendered":"http:\/\/www.uwb.edu\/?p=19384"},"modified":"2023-06-08T18:24:10","modified_gmt":"2023-06-08T18:24:10","slug":"why-i-vaccinate-public-service-announcement","status":"publish","type":"post","link":"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement","title":{"rendered":"Nurses personally appeal to the vaccine hesitant"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/vax2.jpg\" alt=\"Why I vaccinate name tags\" class=\"wp-image-28264\" width=\"1280\" height=\"655\" \/><figcaption class=\"wp-element-caption\">Photos courtesy of Dan Bustillos<\/figcaption><\/figure>\n\n\n\n<p>Most students in the <a href=\"\/mn\">Master of Nursing<\/a> program in the <a href=\"\/nhs\">School of Nursing &amp; Health Studies<\/a> are working nurses. Many are frontline workers caring for COVID-19 patients. As one class was wrapping up, Assistant Professor Dan Bustillos asked how they were doing.<\/p>\n\n\n\n<p>The outpouring that followed inspired them to make a personal video appeal to people who are vaccine hesitant or are anti-vaccine.<\/p>\n\n\n\n<p>So how were the MN students doing? Nurses said they had critically ill patients in intensive care who still believed the virus was a hoax or government conspiracy. Even in the online class, Bustillos could see some of his students were teary-eyed.<\/p>\n\n\n\n<p>\u201cThe nurses themselves were connecting with the pandemic in very emotional ways \u2014 in tears. I was moved by that. It was powerful,\u201d said Bustillos.<\/p>\n\n\n\n<p>Concerned and frustrated that too few people would get vaccinated, someone said they should make a public service announcement. \u201cThey wanted to connect to the community as nurses and say why they personally wanted the vaccine.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">To the vaccine hesitant<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\n    <div class=\"responsive-embed widescreen\">\n        <iframe loading=\"lazy\" title=\"&quot;I will vaccinate&quot; PSA 4K\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KzblskjT-s0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>    <\/div>\n\n    \n<\/div><\/figure>\n\n\n\n<p>During a brainstorming session for a video, the idea came up to use nametags to spell out the reasons. In the video filmed and edited by Bustillos, viewers see the faces, hear the voices and read the reasons:<\/p>\n\n\n\n<p>\u201cI will vaccinate so I can hug my parents again.\u201d<\/p>\n\n\n\n<p>\u201cI will vaccinate so my kids can go back to school.\u201d<\/p>\n\n\n\n<p>\u201cI will vaccinate for my cancer patients.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/dan-bustillos-with-camera.jpg\" alt=\"Dan Bustillos\" class=\"wp-image-28265\" width=\"1030\" height=\"687\" \/><figcaption class=\"wp-element-caption\">Dan Bustillos recorded and edited.<\/figcaption><\/figure>\n\n\n\n<p>Bustillos said the video is aimed at the vaccine opponents on both ends of the political spectrum. The far left think vaccines are a ploy of the biomedical complex \u2014 government in cahoots with pharma for the money. The far right see a government plot to subjugate them.<\/p>\n\n\n\n<p>Even without factual support, the conspiracies ring true for some people, said Bustillos, who has a doctorate and a law degree. The more debunking, education and science they see, he said, the more they cling to their beliefs.<\/p>\n\n\n\n<p>\u201cInstead of explaining reasons why the vaccine is safe or why data show it\u2019s effective, we decided to make an emotional appeal,\u201d Bustillos said.<\/p>\n\n\n\n<p>\u201cThis is how we should connect with those people who are hesitant about the vaccine \u2014 not as educated elites trying to teach them but instead as neighbors, as daughters and husbands and wives. This is affecting them personally, and the only way they see out of it is vaccinations.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From trusted messengers<\/h2>\n\n\n\n<p>Nurses may have the moral authority to deliver an appeal successfully, as polls show they are considered the most <a href=\"https:\/\/nurse.org\/articles\/nursing-ranked-most-honest-profession\/\">trustworthy professionals<\/a>, Bustillos said. Amidst all the news and messages about the coronavirus pandemic and vaccines, the video is getting out through social media networks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/zuzana-hathaway.jpg\" alt=\"Zuzana Hathaway\" class=\"wp-image-28266\" width=\"1030\" height=\"687\" \/><figcaption class=\"wp-element-caption\">Zuzana Hathaway<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/amataw-tafesse.jpg\" alt=\"Amataw Tafesse\" class=\"wp-image-28267\" width=\"1030\" height=\"687\" \/><figcaption class=\"wp-element-caption\">Amataw Tafesse<\/figcaption><\/figure>\n\n\n\n<p>Here are the students involved in making the video:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Severine Chardon, BSN, RN, CCRN<\/li>\n\n\n\n<li>Zuzana Hathaway, BSN, RN<\/li>\n\n\n\n<li>Costa Herbert, RN<\/li>\n\n\n\n<li>Emily Howerter, RN<\/li>\n\n\n\n<li>Lauren Huntoon, RN<\/li>\n\n\n\n<li>Ph\u00c6\u00b0\u00c6\u00a1ng Huynh, BSN, RN, OCN<\/li>\n\n\n\n<li>Margaret Loyet, BSN, RN<\/li>\n\n\n\n<li>Jamie Peterson, RN<\/li>\n\n\n\n<li>Joleen Rodgers RN<\/li>\n\n\n\n<li>Amataw Tafesse, RN<\/li>\n\n\n\n<li>Melissa Tiesel, BSN, RN<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Master of Nursing students who work with COVID-19 patients make an emotional appeal to the vaccine hesitant in a public service announcement in which they share their personal feelings.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_is_archived":false,"_archived_contact_email":"","footnotes":""},"categories":[202,218,249,252],"tags":[],"school":[420],"class_list":["post-19384","post","type-post","status-publish","format-standard","hentry","category-campus-news","category-community-engagement","category-coronavirus","category-population-health","school-school-of-nhs"],"acf":{"related_links":{"toggle_visibility":false,"link_1":"","link_2":"","link_3":"","link_4":"","link_5":""},"highlight_box":{"toggle_visibility":false,"title":"","content":"","button":"","button_style":"angled-purple-button","button_screen_reader_text":""},"contact_type_1":{"toggle_visibility":true,"contact_title":"Contact Us","email":"test@uwb.edu","phone":"(206) 999-1234","box":"Box 358500","address_line_1":"18115 Campus Way NE","address_line_2":"Bothell, WA 98011-8246","location":""},"contact_type_2":{"toggle_visibility":false,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"social_media":{"toggle_visibility":false,"facebook_url":"","instagram_url":"","linkedin_url":"","twitter_url":"","youtube_url":""},"blog_archive_sidebar_visibility":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nurses personally appeal to the vaccine hesitant - News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nurses personally appeal to the vaccine hesitant - News\" \/>\n<meta property=\"og:description\" content=\"Master of Nursing students who work with COVID-19 patients make an emotional appeal to the vaccine hesitant in a public service announcement in which they share their personal feelings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement\" \/>\n<meta property=\"og:site_name\" content=\"News\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:53:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-08T18:24:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Nurses personally appeal to the vaccine hesitant\",\"datePublished\":\"2021-02-04T13:53:39+00:00\",\"dateModified\":\"2023-06-08T18:24:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement\"},\"wordCount\":519,\"articleSection\":[\"Campus News\",\"Community Engagement\",\"Coronavirus\",\"Population Health\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement\",\"url\":\"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement\",\"name\":\"Nurses personally appeal to the vaccine hesitant - News\",\"isPartOf\":{\"@id\":\"https:\/\/www.uwb.edu\/news\/#website\"},\"datePublished\":\"2021-02-04T13:53:39+00:00\",\"dateModified\":\"2023-06-08T18:24:10+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.uwb.edu\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nurses personally appeal to the vaccine hesitant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.uwb.edu\/news\/#website\",\"url\":\"https:\/\/www.uwb.edu\/news\/\",\"name\":\"News\",\"description\":\"Just another UW Bothell site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.uwb.edu\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.uwb.edu\/news\/author\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nurses personally appeal to the vaccine hesitant - News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement","og_locale":"en_US","og_type":"article","og_title":"Nurses personally appeal to the vaccine hesitant - News","og_description":"Master of Nursing students who work with COVID-19 patients make an emotional appeal to the vaccine hesitant in a public service announcement in which they share their personal feelings.","og_url":"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement","og_site_name":"News","article_published_time":"2021-02-04T13:53:39+00:00","article_modified_time":"2023-06-08T18:24:10+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement#article","isPartOf":{"@id":"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement"},"author":{"name":"","@id":""},"headline":"Nurses personally appeal to the vaccine hesitant","datePublished":"2021-02-04T13:53:39+00:00","dateModified":"2023-06-08T18:24:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement"},"wordCount":519,"articleSection":["Campus News","Community Engagement","Coronavirus","Population Health"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement","url":"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement","name":"Nurses personally appeal to the vaccine hesitant - News","isPartOf":{"@id":"https:\/\/www.uwb.edu\/news\/#website"},"datePublished":"2021-02-04T13:53:39+00:00","dateModified":"2023-06-08T18:24:10+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.uwb.edu\/news\/2021\/02\/04\/why-i-vaccinate-public-service-announcement#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uwb.edu\/news\/"},{"@type":"ListItem","position":2,"name":"Nurses personally appeal to the vaccine hesitant"}]},{"@type":"WebSite","@id":"https:\/\/www.uwb.edu\/news\/#website","url":"https:\/\/www.uwb.edu\/news\/","name":"News","description":"Just another UW Bothell site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uwb.edu\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.uwb.edu\/news\/author"}]}},"_links":{"self":[{"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/posts\/19384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/comments?post=19384"}],"version-history":[{"count":3,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/posts\/19384\/revisions"}],"predecessor-version":[{"id":29375,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/posts\/19384\/revisions\/29375"}],"wp:attachment":[{"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/media?parent=19384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/categories?post=19384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/tags?post=19384"},{"taxonomy":"school","embeddable":true,"href":"https:\/\/www.uwb.edu\/news\/wp-json\/wp\/v2\/school?post=19384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}