Subodh was interviewed by Dr. Sandeep Krishnamurthy, Dean, UW Bothell School of Business.
Sandeep: What do you do now?
Subodh: I am the Co-founder and CEO of AFour Technologies. I am responsible for global marketing, sales and business development strategies and execution. My responsibility is to drive the business from a strategic level, down to every account detail. I spend a lot of time understanding customers’ needs and priorities, as well as looking for ways to improve our sales and marketing engine. Lessons that I have learned in UW Bothell have helped me design and execute a go to market approach that increased our revenues multi-fold and grew the organization from less than 20 people to more than 250 motivated professionals. The company has operations in Pune, India, and Redmond, Washington.
Sandeep: Talk to me about your journey.
Subodh: I moved from the field of telecommunications to outsourced software testing services in early 2002. Prior to AFour Technologies, I held leadership positions in companies like Aztecsoft, Disha Technologies, and Mindtree. I started my MBA program in UW Bothell in 2004 and leveraged the lessons learned to make a broader impact on companies I have been a part of. In 2010 my entrepreneurial venture started with AFour Technologies with a vision to be a word class software engineering services provider. We started off with a small team of highly motivated individuals. We worked hard on differentiating ourselves from other companies in the industry. To stand out from the crowd we consistently delivered high-quality work, which not only met our clients’ expectations but also exceeded them. Recognising the demand for niche product engineering services, we evolved into a 360° product engineering company offering services like Software Design and Development, UX Design, Independent Testing, DevOps, Cloud, IoT, Big Data, and Analytics.
Sandeep: What is your long-term vision for your company?
Subodh: My vision is to be a leader in software engineering services in Next Generation Data Center Technologies and IOT and provide the highest quality services to our clients. We want to be respected and valued by all our stakeholders - investors, clients and employees. We want to provide unparalleled services and technology solutions to our customers through the innovative use of technology and help them achieve long-term success and prosperity.