{"id":8372,"date":"2009-09-14T22:11:59","date_gmt":"2009-09-14T22:11:59","guid":{"rendered":"http:\/\/www.uwb.edu\/?p=8372"},"modified":"2025-06-17T12:55:43","modified_gmt":"2025-06-17T19:55:43","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.uwb.edu\/business\/undergraduate\/bachelor-of-business-administration\/marketing","title":{"rendered":"Marketing Option and Concentration"},"content":{"rendered":"\n

Why study marketing?<\/h2>\n\n\n\n

The Marketing Option\/Concentration prepares students to thrive in customer-centric organizations with a blend of analytical thinking, experiential learning and professional experiences. Identifying, delivering, communicating and sustaining value to the target customer is fundamental to success in a competitive environment. They will learn to develop and implement coordinated marketing programs to successfully manage a company’s relationship with its target customers in order to meet its strategic goals. Graduates go on to work in brand management, sales, marketing research and consulting, and entrepreneurial ventures.<\/p>\n\n\n\n

Option and concentration curriculum<\/h2>\n\n\n\n

Marketing option\/concentration students must complete the following courses for graduation:<\/p>\n\n\n\n

Course Type<\/th>Option Course Numbers & Names<\/th>Concentration Course Numbers & Names<\/th><\/tr><\/thead>
Core Courses (prerequisites in parentheses)<\/em><\/td>BBUS 300 \u2013 Organizational Behavior, Ethics and Inclusivity,\u00a0Diversity Designated Course<\/a>
BBUS 307 \u2013 Business Writing,\u00a0Writing Designated Course<\/a>
BBUS 310 \u2013 Managerial Economics\u00a0(BMATH 144, STMATH 124, or MATH 112)<\/em>
BBUS 320 \u2013 Marketing Management
BBUS 340 \u2013 Operations & Project Management
BBUS 350 \u2013 Business Finance\u00a0(310)<\/td>		BBUS 300 \u2013 Organizational Behavior, Ethics and Inclusivity,\u00a0Diversity Designated Course<\/a>
BBUS 307 \u2013 Business Writing,\u00a0Writing Designated Course<\/a>
BBUS 310 \u2013 Managerial Economics\u00a0(BMATH 144, STMATH 124, or MATH 112)<\/em>
BBUS 320 \u2013 Marketing Management
BBUS 340 \u2013 Operations & Project Management\u00a0
BBUS 350 \u2013 Business Finance\u00a0(310)<\/td><\/tr>
Required Marketing Courses (prerequisites in parentheses)<\/em><\/td>BBUS 421 \u2013 Consumer Marketing (320)<\/em>
BBUS 423 \u2013 Market Intelligence (320)<\/em>
BBUS 438 \u2013 Marketing Management Lab (320, and one of the following: 421, 423, 426, 427, 429, or 431)<\/em><\/td>		BBUS 423 \u2013 Market Intelligence (320)<\/em>
BBUS 438 \u2013 Marketing Management Lab (320, and one of the following: 421, 423, 426, 427, 429, or 431)<\/em><\/td><\/tr>
Marketing Electives (prerequisites in parentheses)<\/em><\/td>15 credits \u2013 Complete 3 courses from this list:<\/strong>

BBUS 426 \u2013 International Marketing (320)<\/em>
BBUS 427 \u2013 Entrepreneurial Marketing (320)<\/em>
BBUS 429 \u2013 Special Topics in Marketing (320)<\/em>
BBUS 431 \u2013 Electronic Marketing (320)<\/em>
BBUS 445 \u2013 Merchandising Acquisition (300)<\/em>
BBUS 446 \u2013 Strategic Retail Promotion (300, 320)<\/em>
BBUS 464 \u2013 New Product Marketing (320)<\/em>
BBUS 490 \u2013 Special Topics in Business (300, 310)<\/em>, BBUS 490 may or may not count depending on course topic; see your advisor before registering.
BBUS 491 \u2013 Business Consulting<\/a>. Only counts when approved for option; see your advisor before registering.
BBUS 497 \u2013 Internship
BBUS 499 \u2013 Undergraduate Research. Only counts when approved for option; see your advisor before registering.<\/td>		10 credits \u2013 Complete 2 courses from this list:<\/strong>

BBUS 421 \u2013 Consumer Marketing (320)<\/em>
BBUS 426 \u2013 International Marketing (320)<\/em>
BBUS 427 \u2013 Entrepreneurial Marketing (320)<\/em>
BBUS 429 \u2013 Special Topics in Marketing (320)<\/em>
BBUS 431 \u2013 Electronic Marketing (320)<\/em>
BBUS 464 \u2013 New Product Marketing (320)<\/em>
BBUS 490 \u2013 Special Topics in Business (300, 310)<\/em>, BBUS 490 may or may not count depending on course topic; see your adviser before registering.
BBUS 491 \u2013 Business Consulting<\/a>. Only counts when approved for concentration; see your advisor before registering.
BBUS 499 \u2013 Undergraduate Research. Only counts when approved for concentration; see your advisor before registering.<\/td><\/tr>
General Electives (any 300\/400 level UW courses)<\/em><\/td>20 credits<\/td>30 credits<\/td><\/tr>
Capstone Courses<\/td>Before you can register for the capstone courses, you must complete all core courses and meet with your advisor to file a graduation application<\/strong>.

BBUS 470 \u2013 Business Policy & Strategic Management
BBUS 480 \u2013 Global Environment of Business<\/td>		Before you can register for the capstone courses, you must complete all core courses and meet with your advisor to file a graduation application<\/strong>.

BBUS 470 \u2013 Business Policy & Strategic Management
BBUS 480 \u2013 Global Environment of Business<\/td><\/tr>
Total Credits<\/td>90 Credits<\/td>90 Credits<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Why study marketing? The Marketing Option\/Concentration prepares students to thrive in customer-centric organizations with a blend of analytical thinking, experiential learning and professional experiences. Identifying, delivering, communicating and sustaining value to the target customer is fundamental to success in a competitive environment. They will learn to develop and implement coordinated marketing programs to successfully manage…<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":17450,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_is_archived":false,"_archived_contact_email":"","footnotes":""},"class_list":["post-8372","page","type-page","status-publish","hentry"],"acf":{"related_links":{"toggle_visibility":true,"link_1":{"title":"Directions & Maps","url":"https:\/\/www.uwb.edu\/about\/directions","target":"_blank"},"link_2":"","link_3":"","link_4":"","link_5":""},"highlight_box":{"toggle_visibility":false,"title":"","content":"","button":"","button_style":"angled-purple-button","button_screen_reader_text":""},"contact_type_1":{"toggle_visibility":true,"contact_title":"School of Business","email":"uwbbusiness@uw.edu","phone":"425.352.5394","box":"Box 358533","address_line_1":"18807 Beardslee Blvd, Suite 210","address_line_2":"Bothell, WA 98011","location":""},"contact_type_2":{"toggle_visibility":false,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"social_media":{"toggle_visibility":false,"facebook_url":"","instagram_url":"","linkedin_url":"","twitter_url":"","youtube_url":""},"blog_archive_sidebar_visibility":false},"yoast_head":"\nMarketing Option and Concentration - School of Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uwb.edu\/business\/undergraduate\/bachelor-of-business-administration\/marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Option and Concentration - School of Business\" \/>\n<meta property=\"og:description\" content=\"Why study marketing? 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