{"id":6709,"date":"2015-10-21T17:25:16","date_gmt":"2015-10-21T17:25:16","guid":{"rendered":"http:\/\/www.uwb.edu\/?p=6709"},"modified":"2024-05-30T02:08:57","modified_gmt":"2024-05-30T09:08:57","slug":"hyoryung-nam","status":"publish","type":"page","link":"https:\/\/www.uwb.edu\/business\/faculty\/hyoryung-nam","title":{"rendered":"Hyoryung Nam"},"content":{"rendered":"\n

Hyoryung Nam, Ph.D.<\/h2>\n\n\n\n

Assistant Professor<\/p>\n\n\n\n

hnam1@uw.edu<\/a>
\n(425) 352-5268
\nUWBB-107C<\/p>\n\n\n\n

EDUCATION
\nPh.D. in Marketing, Robert H. Smith School of Business, University of Maryland, College Park (Minor: Economics)
\nM.S. in Management Engineering, Graduate School of Management, Korea Advanced Institute of Science and Technology (KAIST), Seoul, Korea (Concentration: Marketing Engineering)
\nB.S. in Political Science and International Relations, College of Political Science and Economics, Korea University, Seoul, Korea<\/p>\n\n\n\n

RESEARCH INTERESTS
\nSubstantive areas: Social Media Marketing, Internet Marketing, Marketing Metrics, Brand Equity Management, Innovation, Marketing-Finance Interface
\nMethods: Topic Modeling, Natural Language Processing, Machine Learning, Big Data Analytics, Network Analysis, Bayesian Methods<\/p>\n\n\n\n

ACADEMIC POSITIONS
\nAssistant Professor, September 2015 – Present
\nSchool of Business, University of Washington Bothell
\nAssistant Professor, September 2012 – August 2015
\nDepartment of Business Economics, Erasmus School of Economics, Erasmus University Rotterdam, Rotterdam, the Netherlands<\/p>\n\n\n\n

TEACHING INTERESTS\/COURSES TAUGHT
\nSocial Media Marketing and Analytics
\nMarketing Intelligence\/ Marketing Research Methods
\nInternet Marketing<\/p>\n\n\n\n

PUBLICATIONS
\nCamacho, Nuno, Hyoryung Nam, Stefan Stremersch, and P.K. Kannan (2019), \u201cTournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity<\/a>,\u201d forthcoming, Journal of Marketing.<\/p>\n\n\n\n

Nam, Hyoryung, Yogesh Joshi, and P.K. Kannan (2017), \u201cHarvesting Brand Information from Social Tags<\/a>,\u201d Journal of Marketing, Vol. 81 (July), 88-108.<\/p>\n\n\n\n

Nam, Hyoryung and P.K. Kannan (2014), \u201cInformational Value of Social Tagging Networks<\/a>,\u201d Journal of Marketing, Vol. 78 (July), 21-40.
\nWinner, MSI\/H. Paul Root Award Winner<\/p>\n\n\n\n

SELECTED INVITED TALKS AND CONFERENCE PRESENTATIONS
\n“The Dynamics of Products on Social Tagging Networks: Insights for Demand Forecast and Positioning” by Hyoryung Nam, William Rand, P.K. Kannan<\/p>\n\n\n\n