{"id":32563,"date":"2026-04-29T12:07:15","date_gmt":"2026-04-29T19:07:15","guid":{"rendered":"https:\/\/www.uwb.edu\/business\/?page_id=32563"},"modified":"2026-05-20T11:49:25","modified_gmt":"2026-05-20T18:49:25","slug":"business-analytics-artificial-intelligence","status":"publish","type":"page","link":"https:\/\/www.uwb.edu\/business\/undergraduate\/bachelor-of-business-administration\/business-analytics-artificial-intelligence","title":{"rendered":"Business Analytics & AI Concentration"},"content":{"rendered":"\n

Why study Business Analytics & AI?<\/h2>\n\n\n\n

New in autumn 2026<\/strong>, the Business Analytics & AI Concentration prepares students with practical analytics and AI skills that are in high demand and essential across all modern business environments. This concentration will prepare students to be data-driven thinkers who can bridge business and technology and help drive innovation across a wide range of business functions. Increasing industry demand for graduates who can work effectively with data and AI-driven tools is addressed through this practical and forward-looking curriculum that emphasizes not only AI fluency but also critical thinking, judgement and responsibility.<\/p>\n\n\n\n

Business Analytics & AI Curriculum<\/h2>\n\n\n\n

This concentration requires students to complete 90 total credits of coursework. The table below outlines the course requirements and elective options for this concentration.<\/p>\n\n\n\n

Course Type<\/th>Course Numbers & Names<\/th><\/tr><\/thead>
Core Courses
(prerequisites in parentheses)<\/em><\/td>		BBUS 300 \u2013 Organizational Behavior, Ethics and Inclusivity, Diversity Designated Course<\/a>
BBUS 307 \u2013 Business Writing, Writing Designated Course<\/a>
BBUS 310 \u2013 Managerial Economics (BMATH 144, or STMATH 124, or MATH 112)<\/em>
BBUS 320 \u2013 Marketing Management
BBUS 340 \u2013 Operations & Project Management 
BBUS 350 \u2013 Business Finance (310)<\/td><\/tr>
Required Courses (prerequisites in parentheses)<\/em><\/td>B BUS 309 – Quantitative Analysis for Business (Focused on Business Data Visualization)
B BUS\u00a0479 – Business Intelligence and\u00a0AI\u00a0<\/td><\/tr>
Required Electives <\/td>Choose two courses (10 credits) from the following:<\/strong>
B BUS 301 Data Management
B BUS 330 Information Management and Analysis
B BUS 423 Market Intelligence
B BUS 429 Marketing Analytics
B BUS 452 Financial Modeling and AI
B BUS 489 Digital Lab
B BUS 468 Advanced Accounting and Analytics
B BUS 472 Data Driven Managerial Problem Solving<\/td><\/tr>
General Electives (any 300\/400 level UW courses)<\/em>
30 credits<\/td>		30 credits <\/td><\/tr>
Required Capstone Courses<\/td>Before you can register for the capstone courses, you must complete all core courses and meet with your advisor to file a graduation application<\/strong>.

BBUS 470 \u2013 Business Policy & Strategic Management
BBUS 480 \u2013 Global Environment of Business<\/td><\/tr>
Total Credits<\/td>90 Credits<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Why study Business Analytics & AI? New in autumn 2026, the Business Analytics & AI Concentration prepares students with practical analytics and AI skills that are in high demand and essential across all modern business environments. This concentration will prepare students to be data-driven thinkers who can bridge business and technology and help drive innovation…<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":17450,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_is_archived":false,"_archived_contact_email":"","footnotes":""},"class_list":["post-32563","page","type-page","status-publish","hentry"],"acf":{"related_links":{"toggle_visibility":false,"link_1":"","link_2":"","link_3":"","link_4":"","link_5":""},"highlight_box":{"toggle_visibility":false,"title":"","content":"","button":"","button_style":"angled-purple-button","button_screen_reader_text":""},"contact_type_1":{"toggle_visibility":true,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"contact_type_2":{"toggle_visibility":false,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"social_media":{"toggle_visibility":false,"facebook_url":"","instagram_url":"","linkedin_url":"","twitter_url":"","youtube_url":""},"blog_archive_sidebar_visibility":false},"yoast_head":"\nBusiness Analytics & AI Concentration - School of Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uwb.edu\/business\/undergraduate\/bachelor-of-business-administration\/business-analytics-artificial-intelligence\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Analytics & AI Concentration - School of Business\" \/>\n<meta property=\"og:description\" content=\"Why study Business Analytics & AI? 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