{"id":25693,"date":"2023-11-20T10:39:07","date_gmt":"2023-11-20T18:39:07","guid":{"rendered":"https:\/\/www.uwb.edu\/business\/?page_id=25693"},"modified":"2025-08-03T20:46:40","modified_gmt":"2025-08-04T03:46:40","slug":"ying-yang","status":"publish","type":"page","link":"https:\/\/www.uwb.edu\/business\/faculty\/ying-yang","title":{"rendered":"Ying Yang"},"content":{"rendered":"\n
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<\/div>\n\n\n\n
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Profile<\/a><\/div>\n\n\n\n
Curriculum Vitae<\/a><\/div>\n<\/div>\n\n\n\n
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Assistant Professor<\/em>
UW Bothell School of Business<\/p>\n\n\n\n

yang23@uw.edu<\/a>
425-352-5095
UWBB-246<\/p>\n<\/div>\n\n\n\n

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About Dr. Yang<\/h2>\n<\/div>\n\n\n\n

Dr. Ying Yang is an Assistant Professor of Marketing. She holds a Ph.D. in Marketing from the University of Houston, an M.S. in Industrial Engineering from Florida State University, and a B.S. in Automation from Huazhong University of Science and Technology. She joined UW Bothell\u2019s faculty in 2023.<\/p>\n\n\n\n

Inspired by her professional background, she dedicates her studies to exploring strategic decision-making in the fields of sales management and digital marketing. Her research seamlessly merges theoretical game theory with the insights of behavioral economics, aiming to unravel the intricacies of human motivation and ultimately formulate optimal strategic guidance that benefits consumers, salespeople, and firms alike. She has published in the Journal of Marketing Research, Quantitative Marketing and Economics, Journal of Personal Selling and Sales Management, and Marketing Letters. Her paper on motivating the next generation of salespeople won the Best Paper Award at the 2022 National Conference in Sales Management. In March 2024, she was honored to be the inaugural external speaker, presenting her research at Meta Grow U.<\/p>\n\n\n\n

Dr. Yang teaches Marketing Intelligence and e-Marketing to undergraduate and MBA students. Prior to joining UW Bothell, she served as a faculty member at the Tippie College of Business, the University of Iowa. Notably, in the spring of 2022, she achieved the distinction of ranking among the top 1% of coaches at the RNMKRS national collegiate sales competition.<\/p>\n\n\n\n

Publications<\/h2>\n\n\n\n
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  1. Yang, Ying, Xiaofei Pan and Christine J. Lai-Bennejean (2022), \u201cHow does Feedback Design Motivate the Next Generation of Salespeople? Theory and Evidence from an Experimental Study\u201d, Proceedings of the National Conferences in Sales Management<\/em>.
    *Best Paper Award 2022 NCSM<\/em><\/li>\n\n\n\n
  2. Lai, Christine J. and Ying Yang (2017), \u201cThe Role of Formal Information Sharing in Key Account Team Effectiveness: Does Informal Control Matter and When,\u201d Journal of Personal Selling & Sales Management<\/em>, 37 (4), 313-331.<\/li>\n\n\n\n
  3. Lai, Christine J. and Ying Yang (2017), \u201cPerformance Impact of Customer Orientation and Task Interdependence in Key Accounts Sales Teams: An Information Sharing Perspective,\u201d Proceedings of the Academy of Marketing Science<\/em>.<\/li>\n\n\n\n
  4. Syam, Niladri, James D. Hess and Ying Yang (2016) \u201cCan Sales Uncertainty Increase Agency Profits?\u201d Journal of Marketing Research<\/em>, 53 (2), 199-206.<\/li>\n\n\n\n
  5. Yang, Ying, Niladri B. Syam, and James D. Hess (2013), \u201cThrill of Victory and Agony of Defeat: Emotional Rewards and Sales Force Compensation,\u201d Quantitative Marketing and Economics<\/em>, 11 (4), 379-402.<\/li>\n\n\n\n
  6. Syam, Niladri B., James D. Hess, and Ying Yang (2013), \u201cSales Contests versus Quotas with Imbalanced Territories,\u201d Marketing Letters<\/em>, 24 (3), 229-244.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Assistant ProfessorUW Bothell School of Business yang23@uw.edu425-352-5095UWBB-246 About Dr. Yang Dr. Ying Yang is an Assistant Professor of Marketing. She holds a Ph.D. in Marketing from the University of Houston, an M.S. in Industrial Engineering from Florida State University, and a B.S. in Automation from Huazhong University of Science and Technology. She joined UW Bothell\u2019s…<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":769,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_is_archived":false,"_archived_contact_email":"","footnotes":""},"class_list":["post-25693","page","type-page","status-publish","hentry"],"acf":{"related_links":{"toggle_visibility":false,"link_1":"","link_2":"","link_3":"","link_4":"","link_5":""},"highlight_box":{"toggle_visibility":false,"title":"","content":"","button":"","button_style":"angled-purple-button","button_screen_reader_text":""},"contact_type_1":{"toggle_visibility":true,"contact_title":"School of Business","email":"uwbbusiness@uw.edu","phone":"425.352.5394","box":"Box 358533","address_line_1":"18807 Beardslee Blvd, Suite 210","address_line_2":"Bothell, WA 98011","location":""},"contact_type_2":{"toggle_visibility":false,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"social_media":{"toggle_visibility":false,"facebook_url":"","instagram_url":"","linkedin_url":"","twitter_url":"","youtube_url":""},"blog_archive_sidebar_visibility":false},"yoast_head":"\nYing Yang - School of Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uwb.edu\/business\/faculty\/ying-yang\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ying Yang - School of Business\" \/>\n<meta property=\"og:description\" content=\"Assistant ProfessorUW Bothell School of Business yang23@uw.edu425-352-5095UWBB-246 About Dr. Yang Dr. Ying Yang is an Assistant Professor of Marketing. 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