{"id":20764,"date":"2021-09-16T13:31:32","date_gmt":"2021-09-16T13:31:32","guid":{"rendered":"http:\/\/www.uwb.edu\/?p=20764"},"modified":"2024-05-30T02:15:25","modified_gmt":"2024-05-30T09:15:25","slug":"cv","status":"publish","type":"page","link":"https:\/\/www.uwb.edu\/business\/faculty\/xiaodong-nie\/cv","title":{"rendered":"Xiaodong Nie"},"content":{"rendered":"\n<p><a href=\"\/business\/faculty\/xiaodong-nie\/profile\">Profile<\/a> | Curriculum Vitae<\/p>\n\n\n\n<p>EDUCATION<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph.D., Marketing College of Business, University of Texas at Arlington Dissertation Title: How Does Local-Global Identity Affect Consumer Decision Making Committee: Narayanan Janakiraman (Co-Chair), Zhiyong Yang (Co-Chair), Adwait Khare \u2014 2016 -2021<br>\n\t&#8211; Winner of ACR\/Sheth Foundation Dissertation Award, 2020<\/li>\n\n\n\n<li>M.S., Marketing, Eller College of Management, University of Arizona \u2014 2015 &#8211; 2016<\/li>\n\n\n\n<li>M.A., International Business (Minor: Supply Chain Management) Hough Graduate School of Business, University of Florida B.A., \u2014 2013 &#8211; 2014<\/li>\n\n\n\n<li>English for Finance and Investment (Minor: Finance and Investment) The University of Shanghai for Science and Technology \u2014 2009 &#8211; 2013<\/li>\n<\/ul>\n\n\n\n<p>ACADEMIC APPOINTMENTS<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assistant Professor of Marketing, School of Business, University of Washington Bothell \u2014 2021- Present<\/li>\n<\/ul>\n\n\n\n<p>RESEARCH INTERESTS<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cross-cultural psychology<\/li>\n\n\n\n<li>Experiential versus material purchases<\/li>\n\n\n\n<li>Consumer emotion<\/li>\n\n\n\n<li>Consumer mindset<\/li>\n\n\n\n<li>Social media marketing<\/li>\n<\/ul>\n\n\n\n<p>RESEARCH UNDER REVIEW<\/p>\n\n\n\n<p>Nie, Xiaodong, Zhiyong Yang, Yinlong Zhang, and Narayanan Janakiraman \u201cHow Does Global-Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness,\u201d Conditional Accept, Journal of Marketing Research.<\/p>\n\n\n\n<p>RESEARCH IN PROGRESS<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u201cGuilt and Shame: A Meta-Analytic Test of Their Relative Impact in the Prosocial Domain,\u201d Yang, Zhiyong, Xiaodong Nie, and Narayanan Janakiraman<\/li>\n\n\n\n<li>\u201cThe Joint Effect of Goal Specificity and Implemental-Deliberative Mindset on Green Consumption,\u201d Nie, Xiaodong and Zhiyong Yang<\/li>\n\n\n\n<li>\u201cWhy Do Locals Prefer Experiences? Understanding It Through the Lens of Perceived Social 2 Connectedness,\u201d Nie, Xiaodong, Wilson Bastos, Zhiyong Yang, and Narayanan Janakiraman<\/li>\n\n\n\n<li>\u201cGlobal-Local Identity on Online Review Reliance,\u201d Nie, Xiaodong and Sijie Sun<\/li>\n<\/ol>\n\n\n\n<p>CONFERENCE PRESENTATIONS<\/p>\n\n\n\n<p>*Presenter<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Xiaodong Nie, Wilson Bastos, Zhiyong Yang, and Narayanan Janakiraman (October 2021), \u201cExperiential Versus Material Purchases: A Cultural Identity Perspective,\u201d Paper will be presented at the Association of Consumer Research Annual Conference. Virtual.<\/li>\n\n\n\n<li>Zhiyong Yang, *Xiaodong Nie, and Narayanan Janakiraman (March 2020), \u201cGuilt and Shame: A MetaAnalytic Test of Their Relative Impact in the Prosocial Domain,\u201d Paper presented at the Society of Consumer Psychology Annual Conference. Huntington Beach, CA.<\/li>\n\n\n\n<li>*Xiaodong Nie, Narayanan Janakiraman, Zhiyong Yang, and Yinlong Zhang (October 2019), \u201cThe Effects of Local-Global Identity on Preference Between Purchase Versus Rent Decision: the Role of Settler-Traveler Mindset,\u201d Paper presented at the Association of Consumer Research Annual Conference. Atlanta, GA.<\/li>\n\n\n\n<li>*Xiaodong Nie and Zhiyong Yang (October 2019), \u201cThe Joint Effect of Goal Specificity and Implemental-Deliberative Mindset on Green Consumption,\u201d Paper presented at the Association of Consumer Research Annual Conference. Atlanta, GA.<\/li>\n\n\n\n<li>*Xiaodong Nie and Zhiyong Yang (February 2019), \u201cThe Joint Effect of Goal Specificity and Implemental-Deliberative Mindset on Green Consumption,\u201dPaper presented at the Society of Consumer Psychology Annual Conference. Savannah, GA.<\/li>\n<\/ol>\n\n\n\n<p>TEACHING EXPERIENCE<\/p>\n\n\n\n<p>At University of Washington, Bothell<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instructor, BBUS 423: Marketing Intelligence (Undergraduate) Instructor, BBUS 539: Marketing Intelligence (MBA)<\/li>\n<\/ul>\n\n\n\n<p>At the University of Texas at Arlington<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instructor, MARK3323: Integrated Marketing Communication (Undergraduate)<\/li>\n\n\n\n<li>Instructor, MARK4325: International Marketing (Undergraduate)<\/li>\n\n\n\n<li>Teaching Assistant, MARK 5328: Product Management (MBA), Dr. Narayanan Janakiraman<\/li>\n\n\n\n<li>Teaching Assistant, MARK 4311: Marketing Research (Undergraduate), Dr. Yiyi Li<\/li>\n<\/ul>\n\n\n\n<p>TEACHING INTERESTS<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumer Behavior<\/li>\n\n\n\n<li>International Marketing<\/li>\n\n\n\n<li>Integrated Marketing Communication<\/li>\n\n\n\n<li>Marketing Research\/Analytics<\/li>\n\n\n\n<li>Digital Marketing\/Analytics<\/li>\n\n\n\n<li>Marketing Management<\/li>\n<\/ul>\n\n\n\n<p>PROFESSIONAL INTERESTS<\/p>\n\n\n\n<p>Reviewer<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitive Papers Reviewer, Society of Consumer Psychology Annual Conference, 2018<\/li>\n\n\n\n<li>Competitive Papers Reviewer, Academy of Marketing Science Annual Conference, 2018<\/li>\n<\/ul>\n\n\n\n<p>Professional Affiliations<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>American Marketing Association<\/li>\n\n\n\n<li>Association for Consumer Research<\/li>\n\n\n\n<li>Society for Consumer Psychology<\/li>\n\n\n\n<li>Society for Marketing Advances<\/li>\n<\/ul>\n\n\n\n<p>Professional Services <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manager of Research Experience Program Subject Pool, The University of Texas at Arlington, 2017\u2013 2020<\/li>\n<\/ul>\n\n\n\n<p>RECOGNITION, REWARDS, AND CERTIFICATIONS<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhanced Graduate Assistantship, The University of Texas at Arlington, 2016\u2013present<\/li>\n\n\n\n<li>Outstanding Doctoral Student Travel Stipend, The Society of Consumer Psychology Annual Conference, The University of Texas at Arlington, 2019<\/li>\n\n\n\n<li>Outstanding Doctoral Student Travel Stipend, The Association of Consumer Research Annual Conference, The University of Texas at Arlington, 2019<\/li>\n\n\n\n<li>Michael and Amy Bull Endowed Doctoral Fellowship, The University of Texas at Arlington, 2020<\/li>\n\n\n\n<li>College of Business Dissertation Grant ($1920), The University of Texas at Arlington, 2020<\/li>\n\n\n\n<li>ACR\/Sheth Foundation Dissertation Award Winner (cross-cultural track), 2020<\/li>\n\n\n\n<li>Dissertation Fellowship ($7000), The University of Texas at Arlington, 2021<\/li>\n\n\n\n<li>Google Ads Certification, 2021<\/li>\n\n\n\n<li>Shopping Ads Certification, 2021<\/li>\n\n\n\n<li>Google Analytics Certification, 2021<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Profile | Curriculum Vitae EDUCATION ACADEMIC APPOINTMENTS RESEARCH INTERESTS RESEARCH UNDER REVIEW Nie, Xiaodong, Zhiyong Yang, Yinlong Zhang, and Narayanan Janakiraman \u201cHow Does Global-Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness,\u201d Conditional Accept, Journal of Marketing Research. RESEARCH IN PROGRESS CONFERENCE PRESENTATIONS *Presenter TEACHING EXPERIENCE At University of&#8230;<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":20762,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_is_archived":false,"_archived_contact_email":"","footnotes":""},"class_list":["post-20764","page","type-page","status-publish","hentry"],"acf":{"related_links":{"toggle_visibility":false,"link_1":"","link_2":"","link_3":"","link_4":"","link_5":""},"highlight_box":{"toggle_visibility":false,"title":"","content":"","button":"","button_style":"angled-purple-button","button_screen_reader_text":""},"contact_type_1":{"toggle_visibility":true,"contact_title":"School of Business","email":"uwbbusiness@uw.edu","phone":"425.352.5394","box":"Box 358533","address_line_1":"18807 Beardslee Blvd, Suite 210","address_line_2":"Bothell, WA 98011","location":""},"contact_type_2":{"toggle_visibility":false,"contact_title":"","email":"","phone":"","box":"","address_line_1":"","address_line_2":"","location":""},"social_media":{"toggle_visibility":false,"facebook_url":"","instagram_url":"","linkedin_url":"","twitter_url":"","youtube_url":""},"blog_archive_sidebar_visibility":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xiaodong Nie - School of Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uwb.edu\/business\/faculty\/xiaodong-nie\/cv\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xiaodong Nie - School of Business\" \/>\n<meta property=\"og:description\" content=\"Profile | Curriculum Vitae EDUCATION ACADEMIC APPOINTMENTS RESEARCH INTERESTS RESEARCH UNDER REVIEW Nie, Xiaodong, Zhiyong Yang, Yinlong Zhang, and Narayanan Janakiraman \u201cHow Does Global-Local Identity Affect Consumer Preference for Access-Based Consumption? 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