School of Business Faculty

Tayfun Keskin

EDUCATION

2010: Ph.D., Information, Risk, and Operations Management, McCombs School of Business, The University of Texas at Austin (Minor: Statistics)
2009: M.Sc., Management Information Systems, McCombs School of Business, The University of Texas at Austin
2004: MBA, Sabanci University
2001: B.Sc., Electrical and Electronics Engineering, Bogazici University

ACADEMIC POSITIONS

2010 – present: Assistant Professor, University of Washington Bothell, School of Business
2004 – 2010: Assistant Instructor, The University of Texas at Austin, McCombs School of Business
2002 – 2004: Research and Teaching Assistant, Sabanci University, Graduate School of Management

INDUSTRY EXPERIENCE

2004: Marketing - Data Anlayst, Kraft Foods Group, Inc.
2003 – 2004: Project Manager, Oracle Corp.
2001 – 2002: Process Engineer, Procter and Gamble Co.

RESEARCH

Research Interests:

Information goods pricing, internet of things, data analytics, cloud computing, gamification, behavioral modeling and simulation, collaborative information technologies, enterprise systems strategies, strategic alignment, transactive memory systems, electronic commerce.

Publications: 

  1. Keskin, T., & Demirkan, H. (2016). Making Wise Decisions with the Internet-of-Things. INFORMS Analytics, May/June 2016, 48-56.
  2. Keskin, T., Tanrisever, F., & Demirkan, H. (2016). Sustainable Business Models for the Internet-of-Things: Are companies ready for billions of everyday objects to join the Internet? ORMS Today, 43(1), 36-39
  3. Keskin, T., & Taskin, N. (2015). Strategic Pricing of Horizontally Differentiated Services with Switching Costs: A Pricing Model for Cloud Computing. International Journal of Electronic Commerce, 19(3), 34-53.
  4. Pardoe, D., Stone, P., Saar-Tsechansky, M., Keskin, T., & Tomak, K. (2010). Adaptive Auction Mechanism Design and the Incorporation of Prior Knowledge. INFORMS Journal on Computing, 22(3), 353-370.
  5. Tomak, K., & Keskin, T. (2008). Exploring the Trade-Off between Immediate Gratification and Delayed Network Externalities in the Consumption of Information Goods. European Journal of Operational Research, 187(3), 887-902.

Book Chapters:

  1. Shen, Y., Yang, J., & Keskin, T. (2014). Impact of Cultural Differences on the Cloud Computing Ecosystems in the USA and China. In Y. Shen, Y. Li, L. Wu, S. Liu, & Q. Wen (Eds.) Enabling the New Era of Cloud Computing: Data Security, Transfer, and Management (pp. 269-283). Hershey, PA: Information Science Reference. doi:10.4018/978-1-4666-4801-2.ch014

Manuscripts Under Review:

  1. “Reducing the Impact of Employee Turnover: Retention of Transactive Memory” with H. Demirkan.
  2. “Gamification Role on the Pricing of Interactive Digital Goods” with C. Ryan.
  3. “Business Models for the IoT-Enabled Smart Service Systems” with D. Kennedy and H. Demirkan.
  4. “Crowdfunding for Financing Internet of Things Enabled Services” with F. Tanrisever and K-A Wismans-Voorbraak.

Working Papers:

  1. “Flexibility and Alignment of Enterprise Systems: An Empirical Study” with N. Taskin and J. Verville.

Work-in-Progress Projects:

  1. “Cloud Services, On-Demand SCM and Value Chain Reference Model” with H. Demirkan. (Model and analysis completed, writing manuscript).
  2. “The Influence of Interfirm Codevelopment Competency on e-Service Innovation” with H. Demirkan. (Data analysis completed, paper is being written).
  3. “The Rise of Internet of Things and Analytics in Sports” with H. Demirkan. Invited paper. (Writing).
  4. “Multiple Server Investment Decisions Based on Energy Cost Structure and Carbon Emission Rates” with F. Tanrisever. (Model development stage).
  5. “The Role of Information Technologies under Project Scope Change: Adaptive Simulation of a Learning Leader” with N.B. Keskin. (Proof of concept completed).

Refereed Conference Proceedings:

  1. Kennedy, D., & Keskin, T. (2016). A Pricing Model for the Internet of Things Enabled Smart Service Systems. Proceedings of the 49th Annual Hawaii International Conference on System Sciences (HICSS), Koloa, HI, pp. 1782-1789. doi: 10.1109/HICSS.2016.225
  2. Keskin, T., & Kennedy, D. (2015). Strategies in Smart Service Systems Enabled Multi-sided Markets: Business Models for the Internet of Things. Proceedings of the 48th Annual Hawaii International Conference on System Sciences (HICSS), Kauai, HI, pp. 1443-1452. doi: 10.1109/HICSS.2015.176
  3. Taskin, N., Intezari, A., Verville, J., & Keskin, T. (2014). Interdisciplinary Collaboration in Healthcare Systems: An Empirical Study. Proceedings of the Australasian Conference of Information Systems (ACIS), Auckland, New Zealand.
  4. Taskin, N., Intezari, A., Verville, J., & Keskin, T. (2014). Quality of Output in Healthcare: An Empirical Study. Proceedings of the Australia & New Zealand Academy of Management (ANZAM) Conference, Sydney, Australia.
  5. Keskin, T., & Taskin, N. (2014). A Pricing Model for Cloud Computing Service. Proceedings of the 47th Annual Hawaii International Conference on System Sciences (HICSS), Waikoloa, HI, pp. 699-707. doi: 10.1109/HICSS.2014.94
  6. Taskin, N., Verville, J., & Keskin, T. (2014). Strategic Alignment of Enterprise Systems and Business Strategies under Systems and Bivariate Approaches. Proceedings of the 47th Annual Hawaii International Conference on System Sciences (HICSS), Waikoloa, HI, pp. 4034-4043. doi: 10.1109/HICSS.2014.499
  7. Keskin, T., & Taskin, N. (2013). Technology Role in Turbulent Teams: An Analytical Model and Empirical Validation. Proceedings of the 46th Annual Hawaii International Conference on System Sciences (HICSS), Wailea, HI, pp. 599-608. doi: 10.1109/HICSS.2013.509 (Nominee for the Best Paper Award)
  8. Shen, Y., Yang, J., & Keskin, T. (2012). The Evolution of IT towards Cloud Computing in China and U.S. Proceedings of the International Conference on Computational Problem-Solving (ICCP), Leshan, China, pp. 224-235. doi: 10.1109/ICCPS.2012.6384331
  9. Shen, Y., Keskin, T., & Yang, J. (2012). The Impact of Cultural Differences on Cloud Computing Ecosystems in U.S. and China. Proceedings of the Americas Conference of Information Systems (AMCIS) 2012, Seattle, WA. Paper 27.
  10. Keskin, T. (2010). Transactive Memory Structures and Collaborative Information Technology in Turbulent Teams: An Experiment. Proceedings of the Americas Conference of Information Systems (AMCIS) 2010, Lima, Peru. Paper 42.

Other (Non-Refereed) Publications:

  1. Riggins, F., & Keskin, T. (2017). Introduction to the Internet of Things Minitrack. Proceedings of the 50th Annual Hawaii International Conference on System Sciences (HICSS), Wailea, HI (forthcoming)
  2. Keskin, T., Kennedy, D. & Paredes, H., (2016). Introduction to the Wearables and Quantified Self Minitrack. Proceedings of the 49th Annual Hawaii International Conference on System Sciences (HICSS), Koloa, HI, pp. 1781-1781. doi: 10.1109/HICSS.2016.224

PRESENTATIONS

Invited Seminars

  1.  “Business Models for the Internet of Things,” University of British Columbia, Sauder School of Business, Vancouver, Canada, October 2016 (forthcoming)
  2.  “Reducing the Impact of Employee Turnover: Retention of Transactive Memory,” Dakota State University, Madison, SD, July 2, 2016
  3.  “Collaborative Information Technologies and Turbulent Teams,” University of South Florida, Sarasota, FL, January 21, 2016
  4.  “Sustainable Business Models for the Internet-of-Things,” University of San Francisco, San Francisco, CA, December 11, 2015
  5. “Trusting the Internet of Things,” Discovery Summit: Privacy and Security Implications of IoT, San Jose State University, Santa Clara, CA, November 11-12, 2015

Presentations:

  1. “A Pricing Model for the Internet of Things Enabled Smart Service Systems,” with D. Kennedy, 49th HICSS, Koloa, HI, January 5-8, 2016
  2.  “A Pricing Model for the IoT-Enabled Multi-Sided Markets with Cross-Market Externalities,” UW Bothell School of Business Research Seminar Series, October 16th, 2015
  3.  “Strategies in Smart Service Systems Enabled Multi-Sided Markets: Business Models for the Internet of Things,” 48th HICSS, Kauai, HI, January 5-8, 2015
  4.  “Interdisciplinary Collaboration in Healthcare Systems: An Empirical Study,” 25th ACIS, Auckland, New Zealand, December 8-10, 2014
  5.  “Quality of Output in Healthcare: An Empirical Study,” 28th ANZAM, Sydney, Australia, December 3-5, 2014
  6.  “A pricing model for cloud computing service,” 47th HICSS, Kona, HI, January 6-9, 2014
  7. (Invited to three journals including IJEC)
  8.  “Strategic Alignment of Enterprise Systems and Business Strategies under Systems and Bivariate Approaches,” 47th HICSS, Kona, HI, January 6-9, 2014
  9.  “A cloud computing pricing model,” 35th ISMS Marketing Science Conference, Istanbul, Turkey, July 11-13, 2013
  10.  “Technology Role in Turbulent Teams: An Analytical Model and Empirical Validation,” 46th HICSS, Maui, HI, January 7-10, 2013 (Best paper nomination)
  11.  “The Impact of Cultural Differences on Cloud Computing Ecosystems in U.S. and China,” 18th AMCIS, Seattle, WA, August 9-12, 2012 (mini-track chair)
  12.  “Project Scope Change and Turbulent Teams,” UW Bothell Research-in-Progress Series, Bothell, WA, November 1, 2011
  13.  “Behavioral model of project scope change,” INFORMS Annual Meeting, Austin, TX, November 7-10, 2010 (session chair)
  14.  “You can Leave When the Systems are in Place: an analytical model of collaborative information technology moderation in dynamic teamwork with team member departure,” UW Bothell Research-in-Progress Series, Bothell, WA, October 26th, 2010
  15. “Transactive Memory Structures and Collaborative Information Technology Role in Turbulent Teams: An Experiment,” 16th AMCIS, Lima, Peru, August 12-15, 2010
  16.  “An Analytical Model of Collaborative Information Technology Moderation,” IFIP 9.1, Post-ICIS workshop: computers and work, 30th ICIS, Phoenix, AZ, December 15-18, 2009 (invited)
  17.  “Benefits of Revealing Market Structure: Illusion of Isolated Retailers,” INFORMS Annual Meeting 2008, Washington, DC - October 10-15, 2008
  18.  “Collaborative Information Technology Moderation in Dynamic Teamwork with Team Member Departure,” INFORMS Southwest Regional Conference, College Station, TX - April 18-19, 2008
  19.  “The Impact of Collaborative Technologies on Team Performance,” The Academy of Management 2007 Annual Meeting Doctoral Consortium, Philadelphia, PA - August 3-8, 2007
  20.  “Collaboration after Team Member Departure: Role of Information Systems,” Big XII MIS Research Symposium, Lawrence, KS – March 31-April 1, 2007
  21.  “Simulation for Seller Support in Online Auctions,” DSI 2006 Conference, San Antonio, TX - November 18-21, 2006

TEACHING

Classes Taught:

  1. BBUS 489, Digital Business Lab: MIS Capstone  2011-2015
    Evaluation: 4.8/5, Challenge and engagement index*: 5.8 /7
  2. BBUS 521, Enterprise IT Management: MBA Elective     2013-2015
    Evaluation: 4.8/5, Challenge and engagement index: 6.6 /7
  3. BBUS 330, Information Management and Analysis: MIS Introduction 2011-2015
    Evaluation: 4.6/5, Challenge and engagement index: 5.6/7
  4. ELCBUS 330, Hybrid course (50% online content)  2011-2015
    Evaluation: 4.1/5, Challenge and engagement index: 5.5/7
  5. MIS 301, Information Technology in Business (UT Austin) Spring 2007
    (Selected to teach the class based on a teach-off competition among Ph.D. students) Evaluation: 4.5/5 (highest score for a Ph.D. student instructor)

* Challenge and engagement index (CEI) is a combined measure used at the University of Washington to improve the quality of teaching. CEI reflects how challenging students found a course, and how engaged they were in it.

Teaching Innovations

  1. Dr. Tayfun (Typhoon) Keskin developed the first hybrid-class at the UW Bothell, School of Business. The hybrid-class utilizes video tutorials, online trainings, and collaborative tools such as online discussion boards for case analyses. (Information Management and Analysis, 2011-Present)
  2. Tayfun adopted a Harvard Business Publishing audiobook, which enabled students to listen to the material in addition to the hardcopy material. (Digital Business Lab, 2011-Present)
  3. Tayfun pioneered the use of the graphic novel version of a Harvard case: iPremier - Denial of Service Attack (Enterprise IT Management, 2013-Present)
  4. Tayfun pilot tested, and initiated the use of e-text in classes at the UW Bothell, School of Business. (Information Management and Analysis, 2012)
  5. Tayfun developed a business-analytics solver assignment for the introductory MIS class. It is currently in use for all MIS 301 sections every semester, for approximately 300 students. (The University of Texas at Austin, IT in Business, 2007)

Teaching Assistant:

  1. MIS 375, Strategic Information Technology Management 2008-2010
  2. MIS 380N, Business Process Excellence  2007-2008
  3. MIS 301, Information Technology in Business  2004-2006
  4. ACC 501, Financial Accounting and Reporting  2004
  5. ACC 201, Introduction to Financial Accounting and Reporting  2003-2004

SERVICE

University Service:

  1. eLearning committee member 2015-Present
  2. Endorsed graduate faculty 2014-Present
  3. Petitions committee chair  2011-Present
  4. Internship sponsor of graduate and undergraduate students 2012-2016
  5. DECA (student club) academic advisor   2016
  6. Interfolio pilot tester for the new P&T process 2016
  7. The operations management faculty search committee member 2014-2015
  8. The marketing faculty search committee member 2013-2014
  9. Speaker (Chancellor’s Innovation Forum) 2012
  10. Participated in the UW-IT e-text pilot 2012
  11. Academic advisor  2011

Professional Service

  1. Chair of IoT/IoE special interest group (ISSIP) 2015-Present
  2. Mini-track chair of “Internet of Things” (HICSS) 2016
  3. Mini-track chair of “Wearable Technologies and Quantified Self”  (HICSS) 2015
  4. Track chair (ACIS Auckland) 2014
  5. Mini-track chair (AMCIS Chicago) 2013
  6. Chair of two mini-tracks with editorial responsibilities (AMCIS Seattle)      2012
  7. Session chair for behavioral modeling (INFORMS Annual Meeting) 2010

External Reviwer for Academic Journals (dates of review witheld to avoid compromising review blindness):

  • Journal of Management Information Systems
  • International Journal of Electronic Commerce
  • Journal of Strategic Information Systems
  • Electronic Commerce Research and Applications
  • European Journal of Operational Research
  • Electronic Commerce Research
  • IT Professional
  • Information Technology and Management
  • Journal of Organizational and End User Computing

External Reviewer for Refereed Conferences:

  • International Conference on Information Systems
  • Hawaii International Conference on System Sciences
  • Americas Conference on Information Systems
  • European Conference on Information Systems
  • The Australasian Conferences on Information Systems
  • Australian and New Zealand Academy of Management Annual Conference

PROFESSIONAL AFFILIATIONS

  • Association for Information Systems (AIS) 2007-Present
  • The International Society of Service Innovation Professionals (ISSIP) 2014-Present
  • The Institute for Operations Research and the Management Sciences (INFORMS) 2008-2014

TECHNICAL SKILLS

  • Programming: Python, R, Wolfram, C, C++, Fortran, Visual Basic, Assembly
  • Software Packages: SPSS, Stata, Mathematica, MATLAB, NetLogo, Oracle RDBMS
  • Operating Systems: Windows, Mac OS, Unix

ACADEMIC AWARDS & SCHOLARSHIPS

  • UW Bothell IT Funding (ASU-GSV Summit) 2016
  • Teaching and Learning Center Faculty Travel Grant (University of Washington) 2014-2015
  • ICIS Junior Faculty Consortium at Auckland, New Zealand (AIS) 2014
  • MIS Camp – AMCIS Junior Faculty Consortium at Savannah, GA (AIS) 2014
  • Online Learning Institute Grant (University of Washington) 2014
  • HICSS Best Paper Nomination (Hawaii International Conference on System Sciences)       2013
  • Junior Faculty Consortium (Association for Information Systems) 2012
  • Teaching and Learning Center Faculty Travel Grant (University of Washington) 2012
  • Dean’s Fellowship (The University of Texas at Austin) 2004-2009
  • Academy of Management OCIS Doctoral Consortium Fellow (AOM) 2007
  • Aysegul Arsoy Fellowship (Sabancı University) 2002-2004
  • Finans Foundation Scholarship (Finans Foundation) 1998-2001
  • Prosperity Scholarship (Boğaziçi University Foundation) 1996-1998
  • Scholarship of Prime Ministry (Prime Ministry of Turkey) 1996-1998
  • National Physics Olympiad Team Member (TAL) 1995

Contact Information

keskin@uw.edu
(425) 352-3381
UW1-236
Biography
Personal Website