School of Business Faculty

James Reinnoldt

James Reinnoldt is the Managing Director of Axess Asia Pte. Ltd, a Bangkok-based aviation and marketing consultancy where he specializes in airline and hospitality marketing strategy, distribution cost management, market research and revenue management programs.

Professionally, James has over 25 years’ experience in the corporate, public and consulting sectors in Asia where he has lived and worked in more than 20 countries. As both an executive and consultant, James has worked for Singapore Airlines, Northwest Airlines, Walt Disney Attractions, Qantas Airways, The United Nations (WHO), The Boston Consulting Group, Family Health International, The International Air Transport Association (IATA), and Boeing Commercial Aircraft.

In addition to his executive and consulting capacities, James has been an instructor in International Marketing and Aviation Marketing (MBA) at Assumption University (ABAC) in Bangkok, and at The University of Victoria (B.C.) as part of its MBA program. He has taught International Marketing and Global Business (MBA and Senior Capstone) at UWB since 2001 and has taught at UW Seattle as part of the Boeing-AIMs program faculty since 2004. He has also directed UW Exploration Seminars to Thailand, Vietnam and Cambodia since 2007.

James received his BA (International Relations) and CBA from Creighton University in 1979 and an MBA degree (International Business) from The American Graduate School of International Management (Thunderbird) in 1981.



(425) 352-3225