School of Business Faculty

James Ewel

Jim Ewel is an entrepreneur, entrepreneurial coach and one of the early proponents of Agile Marketing. After serving as a as a sales manager in Microsoft’s Chicago office, he moved to Redmond to join the marketing team for what was then known as Windows NT (New Technology).

Over the next 7 years, he served as the General Manager of SQL Server marketing and the Vice President of Windows Servers. He was known for using big events to change the perceptions of Microsoft products, including Microsoft Scalability Day, theTerraserver project, the Data Warehousing Alliance and the launch of SQL Server 7.

After leaving Microsoft in 2001, Jim became Chairman and CEO of GoAhead Software, a startup that provides high-availability software to the telecom and defense industries with customers including Alcatel-Lucent, Lockheed Martin and Cisco Systems.

Most recently he was CEO of Adometry, a startup whose products provide tools to optimize online display advertising. Adometry was sold in February of 2011 to Click Forensics of Austin, TX.

He now runs a firm providing growth consulting to startups in the area of Agile Marketing. He is on the advisory board of Northwestern’s NUvention course on entrepreneurship and is a former member of the board of the King County Library Foundation. Jim earned a BA in English from Furman University. He is teaching Electronic Marketing.




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