Brand standards

Brand standards

The University of Washington Bothell is a proud member of the UW Family with our own unique campus story. The UW Bothell website is not structured and governed the same way as UW Seattle so web team services depend on the resources available to the Marketing & Communication's group. 

Why brand matters

Everyone has their own unique experience with the UW, which shapes their perception of the university. What comes to mind when you think about UW Bothell?  Many of us share the same experiences that form our brand, or in other words our story.

The UW has brand standards that span each campus but each campus has it's own unique story. This means that some elements of the brand will differ per campus. Learn more about why branding matters.

This page is under construction. Eventually it will summarize the UW Bothell website brand standards, link to relevant resources and more.