Why Study Retailing?

Retailing is one of the most important industries in the Northwest. Many prominent national retailers are headquartered in the Pacific Northwest (e.g., Costco, Starbucks, Union Bay, Eddie Bauer, REI, Zumiez, Nordstrom, and Sur la Table), and, our region is a leader in the area of online/technology retailing (e.g., Amazon, Coinstar, and Microsoft Stores). Engagement with this key industry through this program positions students to become leaders in the retail industry.

Retail Faculty

Overview of Courses

Twenty credits in 400-level Retail Management courses are required to complete the Retail Management Concentration.


  • BBUS 300 (Management of Organizations) is a prerequisite to all other courses in the concentration.
  • BBUS 320 (Marketing Management) is a prerequisite to BBUS 446 (Strategic Retail Promotion).

Required Courses

  • BBUS 445 - Merchandise Acquisition
  • BBUS 446 - Strategic Retail Promotion
  • BBUS 447 - Retail Operations and Supply Chain Management
  • BBUS 448 - Retail Technology and Leadership This course is meant to be a culminating experience and requires completion of BBBUS 445- 447.

Students may take MGMT 300: Leadership and Organizational Behavior and/or MKTG 301: Marketing Concepts at the UW Seattle campus to satisfy the requirements of B BUS 300 and B BUS 320, respectively.

Elective Courses

Retail concentration students are encouraged to take these electives in marketing-

  • BBUS 421 - Consumer Marketing
  • BBUS 426 - International Marketing
  • BBUS 427 - Entrepreneurial Marketing
  • BBUS 429 - Special Topics in Marketing
  • BBUS 431 - Electronic Marketing
  • BBUS 464 - New Product Marketing


Retail students are encouraged to take an internship.

Educational Values

What We Want to See in our Students

  • Analytical rigor
  • Critical thinking
  • Written and oral communication
  • Ethical orientation
  • Work ethic
  • Engagement with business community