UW Bothell announces 9th annual Hell Night Winners

Thursday, April 22, 2010
CONTACT: Elizabeth Fischtziur - (425) 352-3636 –
BOTHELL, Wash. - The University of Washington Bothell is pleased to announce the winners of its 9th annual "Hell Night," a student entrepreneurship competition.

Hell Night is a competition wherein teams of students present their business ideas to members of the public. The public serves as “investors” and decides which team is best prepared to take their plan and turn it into a functioning business. Competitors spend months in advance preparing business plans and proposals for the event.

This year's winner was “Cup Cake in a Can,” an idea produced by Martin Yanagihara, Kelsey Dill, Tylor Jones, and Lisa Pesin. As well as being the winners of this prestigious competition, they are also the first freshman team to win Hell Night.

Their product, Cup Cake in a Can, is a dual sided, dual nozzle, CO² compressed aerosol can that is an all-in-one baking system. Three-fourths of the can dispenses cupcake batter, while the other one-fourth of the can dispenses frosting. Each cap on either side of the can contains built in sprinkles and baking tins, making this an easy to use and virtually mess free cupcake baking system.

The team spokesperson, Tylor Jones says, “Winning Hell Night was a lot of all nighters that led to a great sense of accomplishment, but the single greatest thing we got out of the experience was our team. It was solid and that was the factor that truly helped us win.”

To learn more about Hell Night or the UW Bothell Center for Student Entrepreneurship, the sponsor of the event, contact Alan Leong, 425-352-3259.

Pictured (l to r): Martin Yanagihara, Kelsey Dill, Tylor Jones, and Lisa Pesin.

About UW Bothell: The University of Washington Bothell combines the benefits of a small campus with the resources and prestige of a world-renowned university. Offering over 30 degrees, options, certificates and concentrations, its curriculum emphasizes close student-faculty interaction, collaboration among students, and hands-on learning. UW Bothell celebrates its 20th year of operation during the 2009-10 academic year with the opening of student housing, an access ramp connecting the campus to SR522, and new degrees including a Master of Computing and Software Systems (MSCSS), and a Leadership Master of Business Administration (L-MBA) at an offsite location in Bellevue, WA.