Public Relations & Communications

Logo and Brand Standards

Consistent use of logos, slogans, color palettes and typefaces reinforces UW Bothell's brand standards. This leads to easy identification of publications that represent our campus by our internal and external audiences.

Best efforts should be made to ensure that the following style guidelines are followed and that brand standards are met.

General Logo Guidelines

Maintain the original proportions of the logos. Do not change the proportions by stretching or squeezing them to fit a space.
Do not incorporate other elements into the logos, apply patterns or textures to them, or in any other way modify the appearance of the logos.
Do not try to redraw or recreate the logos using other fonts.
Do not change the color of the logo.

Please consult the Office of Public Relations and Communications for assistance with logos. We are glad to provide you with the proper logo sized to fit your needs.

Use of Logos

Any publication or other printed material that will be seen by anyone outside of UW Bothell faculty and staff must have a UW Bothell logo somewhere on it.

Logos
Logo	Can I use it?
	Yes. The Signature Logo system may be used in print, Web, display, broadcast, and electronic formats. The Signature Logo has been designed to flexible and offers both horizontal and vertical configurations. Use select the logo that is best suited for the application. Usage: It may not be altered or added to in an way. For more information, please read the Signature Logo System Guidelines (UWNetID required).
	Yes. The Bothell Block W may be used in print, Web, display, broadcast, and electronic formats that target a familiar audience. The Signature Logo (above) should be used in instances in which the primary target audience is those outside of the University. Usage: This logo is unique to UW Bothell. It may not be altered or added to in an way. While not part of the Signature Logo system, please follow the guidelines established in the Signature Logo System Guidelines (UWNetID required).
	No. The Academic Seal may only be used by the UW Board of Regents, the Office of the President and the Office of the Chancellor. The seal is not intended to be used for marketing purposes and, as a general rule, is restricted to formal events and documents.
	No. The Mascot Logo (Dawg) is a secondary mark for UW Intercollegiate Athletics. It may not be used on any UW Bothell publications.
	No. The Signature Logo (Columns) has been retired. If a publication is being reprinted, this logo must be replaced before printing.
	No. The Interlocking UW has been retired. If a publication is being reprinted, this logo must be replaced before printing.

Brand Standards

University Slogan

The University of Washington Bothell's current slogan is "Imagine the Possibilities," and should be used consistently.

Color Palette

UW Bothell's primary colors are purple and gold. For printed publications, green and orange are used as secondary colors with a variety of other colors (earth tones in shades of green, blue and red) used as accent colors. For the Web site, each academic program uses a unique principal color. All other departments use only purple and gold.

Color Palette for Printed Publications

Color Palette for Web site

Typeface

Print

UW Bothell's primary typeface for printed publications is Frutiger. Django and Sabon serve as complementary fonts.

Web

UW Bothell's website uses Frutiger for banners and Arial for text.

Arrangement

Example

When possible, on printed publications, one or more of the following should be arranged on the first page of the publication:

UW BOTHELL (in all caps) arranged vertically on the left side of the page.
"University of Washington Bothell" written prominently at the top of the page.
UW Bothell logo placed in the bottom right hand corner or other prominently location.

The use of the words in this way helps readers to clearly see that the publication is an official UW Bothell communication and lends itself well to the branding efforts at work.

Design elements also at work in many UW Bothell pieces include use of blocks of colors, large photos of our students and transparent fonts.

For assistance using these approved brand standards, please contact the Office of Public Relations and Communications.

Coming soon: Downloadable templates for simple documents (such as postcards )- that meet these style guidelines and uphold these brand standards- will soon be available for internal use.