Consistent use of logos, slogans, color palettes and typefaces reinforces UW Bothell's brand standards. This leads to easy identification of publications that represent our campus by our internal and external audiences. Best efforts should be made to ensure that the following style guidelines are followed and that brand standards are met.
The University of Washington will be updating the tri-campus logo guidelines in Spring 2008. New guidelines will be posted when they become available.
Please consult the Office of Public Relations and Communications for assistance with logos. We are glad to provide you with the proper logo sized to fit your needs.
Any publication or other printed material that will be seen by anyone outside of UW Bothell faculty and staff must have a UW Bothell logo somewhere on it.
| Logo | Can I use it? | Colors |
|---|---|---|
 |
Yes. The Block W can be used on publications, web sites, letterheads and signs. Usage: Never run anything through or over the W. The W may only be Purple, Gold, black or white. |
The Block W may be purple with a gold outline, or gold with a purple outline. It may also be all-black or
all-white. Pantone: 275 (Purple), 117 (Gold) Hex: #39275b (Purple), #f0d576 (Gold) RGB: 29,17,96 (Purple), 222,180,8 (Gold) |
 |
No. The Academic Seal may only be used by the UW Board of Regents, the Office of the President and the Office of the Chancellor. The seal is not intended to be used for marketing purposes and, as a general rule, is restricted to formal events and documents. | |
 |
No. The Mascot Logo (Dawg) is a secondary mark for UW Intercollegiate Athletics. It may not be used on any UW Bothell publications. | |
 |
No. The Interlocking UW has been retired. Under no circumstances should this logo be used. If a publication is being reprinted, this logo must be replaced before printing. | |
 |
Yes. The Signature Logo (Columns) is presently the recommended logo for UW Bothell and can be used on publications, Web sites and letterhead. Usage: Because this logo is likely to be retired in the near future, do not use it for long-term projects. For projects expected to be in use for over a year, use the Block W. |
The Signature may be all black, all white, or black with purple column. Pantone: 267 (Purple) Hex: #38278C (Purple) RGB: 53,39,140 (Purple) |
The University of Washington Bothell's current slogan is "Imagine the Possibilities," and should be used consistently.
UW Bothell's primary colors are purple and gold. For printed publications, green and orange are used as secondary colors with a variety of other colors (earth tones in shades of green, blue and red) used as accent colors. For the Web site, each academic program uses a unique principal color. All other departments use only purple and gold.
Color Palette for Printed Publications
Color Palette for Web site
UW Bothell's primary typeface is Frutiger. Django and Arial serve as complementary fonts.
ExampleWhen possible, on printed publications, one or more of the following should be arranged on the first page of the publication:
The use of the words in this way helps readers to clearly see that the publication is an official UW Bothell communication and lends itself well to the branding efforts at work.
Design elements also at work in many UW Bothell pieces include use of blocks of colors, large photos of our students and transparent fonts.
For assistance using these approved brand standards, please contact the Office of Public Relations and Communications.
Coming soon: Downloadable templates for simple documents (such as postcards )- that meet these style guidelines and uphold these brand standards- will soon be available for internal use.
