Business Administration Course Descriptions

Business (B BUS)

B BUS 201 Introduction to Business (5) I&S Burton
Provides an overview of the entire business function. Topics may include entrepreneurship, leadership, marketing management, financial management, and technology and innovation. Offered: AWSp.

B BUS 210 Principles of Financial Accounting (5)
Preparation and use of accounting reports with primary focus on uses of accounting for external reporting. Understand financial statements and prepare statements that accurately present to external entities corporate financial position, operating results, cash flows, and financial strength.

B BUS 211 Principles of Managerial Accounting (5)
Uses accounting information for business planning and control purposes. Focuses on internal use of accounting information and topics include cost behavior, product costing, budgeting, performance management, and responsibility accounting. Proficiency in identifying relevant information from operational and strategic decisions. Prerequisite: B BUS 210.

B BUS 300 Management of Organizations (4)
An introduction to management from a macro perspective. Includes leading management theories, recent case studies of world-class organizations, new research finding, and presentations by leading business executives. Co-requisite: B BSKL 300.

B BUS 305 Managerial Communication (4)
Focuses on the importance of written and oral communication for managerial success. Involves hands-on individual and group experience in preparing business documents and delivering business presentations. Co-requisite: B BSKL 305.

B BUS 310 Managerial Economics (5)
Applies economic principles and quantitative methods to improve managerial decision making. Topics covered include: demand analysis, cost analysis, forecasting, asset valuation, information economics, government regulation of business.

B BUS 320 Introduction to Marketing Management (5)
Focuses on designing tools, concepts, and strategies for problem solving in marketing management. Prerequisite: minimum grade of 1.7 in B BUS 310.
Instructor Course Description: Yuanfang Lin

B BUS 330 Information Management and Analysis (5)
Study of the methods of gathering, structuring, analyzing and applying information in business organizations. A survey of the changes in organizations resulting from new knowledge technologies provides a framework for intensive study of a variety of tools used to gather, structure, analyze or apply information. Offered: AWSpS.
Instructor Course Description: Alan Leong

B BUS 340 Operations and Project Management (5)
Examines service and manufacturing processes that deliver value to customers, introduces concepts and tools for critical analysis, emphasizes operating priorities (quality, cost, delivery, flexibility, social responsibility) an the underlying factors that support them. Prerequisite: minimum grade of 1.7 in B BUS 310.

B BUS 350 Business Finance (5)
Focuses on understanding the sources, uses, costs, and control of funds in business organizations. Issues include the internal management of working capital, sources of capital, financing new ventures, capital budgeting, and financing the growth of businesses. Prerequisite: minimum grade of 1.7 in B BUS 310.
Instructor Course Description: Kenneth O Davis Ufuk Ince

B BUS 401 Work Motivation and Performance (5)
Provides students with an understanding of the factors influencing individual motivation and performance in work environments. Includes employee attitudes and personality, goal setting and reward systems, communications, power, and conflict management, job design, and organizational culture and change.

B BUS 402 Managing Work Teams (5)
Provides students with an understanding of the factors influencing team effectiveness in work environments. Includes team process, decision making, conflict resolution, team creativity, external dynamics, and emerging issues in managing teams.

B BUS 421 Consumer Marketing (5)
Examines the process by which consumer goods and services are brought to the market. Analyzing existing markets to identify problems and opportunities, developing and modifying products, establishing and managing distribution, setting prices and undertaking promotional efforts, especially advertising. Emphasizes mass marketing and end users. Prerequisite: minimum grade of 1.7 in B BUS 320.

B BUS 423 Marketing Research (5)
Focuses on the major methodologies of marketing research. Deals with the entire research process, from problem definition, research design, questionnaire construction, and sample selection to data collection and analysis. Introduction to various standard and state-of-the-art data analyses techniques and software packages. Prerequisite: minimum grade of 1.7 in B BUS 320.
Instructor Course Description: Yuanfang Lin

B BUS 424 Marketing Research Practicum (5)
Students work with a client organization, designing, conducting, and reporting the results of a market-research project. Provides hands-on experience with all aspects of the marketing research process. Emphasizes practical issues and challenges in problem definition, research design, data collection, and reporting. Prerequisite: minimum grade of 1.7 in B BUS 423.

B BUS 425 Industrial Marketing Management (5)
Focuses on the business-to-business marketing relationship. Specific topics covered include organizational buyer behavior, market analysis and targeting, development of the comprehensive marketing program, and building and maintaining strong relationships. Prerequisite: minimum grade of 1.7 in B BUS 320.

B BUS 429 Special Topics in Marketing (5, max. 20)
Topics of current interest to faculty and students. Offered when allowed by faculty availability and sufficient student interest. Prerequisite: minimum grade of 1.7 in B BUS 320.
Instructor Course Description: James Reinnoldt

B BUS 431 Electronic Marketing (5)
Critically analyze new marketing models; study how firms can effectively leverage new technology and maximize long-term profits. Includes: web marketing strategy, e-commerce issues, channel issues, pricing models, advertising and promotion models and business plans. Prerequisite: minimum grade of 1.7 in B BUS 320.

B BUS 438 Marketing Management Laboratory (5)
Capstone marketing course. Covers the development and implementation of tactical as well as the strategic aspects of marketing decisions. Integrates marketing concepts from other marketing classes to formulate coherent marketing decisions. Topics include multi-product, multi-market businesses, and challenges inherent in developing and implementing marketing decisions in a complex environment. Analysis of markets, businesses and competitive situations in order to make sound decisions. Prerequisite: minimum grade of 1.7 in B BUS 320; any one of the following with a minimum grade of 1.7: B BUS 421, B BUS 423, B BUS 424, B BUS 425, B BUS 429, or B BUS 431.
Instructor Course Description: P. V. Balakrishnan

B BUS 441 Business Project Management (5)
In-depth coverage of skills that prepare students for rules as business project leaders and team members. Topics include project selection, risk, definition, stakeholder analysis, communication plans, scheduling, software, resource allocation, monitoring, post-project assessment. Emphasis on critical thinking and analysis. Prerequisite: minimum grade of 1.7 in B BUS 320; minimum grade of 1.7 in B BUS 340; minimum grade of 1.7 in B BUS 350.

B BUS 444 Product Development Laboratory (5)
Technology project and product development within the dynamic of time-pressured competition. Systematically improve products to beat competition and win the customer. Topics include benchmarking, competitive intelligence, and managing small group product development.

B BUS 451 Financial Policy and Planning (5)
Emphasizes major current theories and practices in the field of financial management. Topics include financial ratio analysis; break-even analysis; cash, marketable securities, inventory, and accounts receivable management models; dividend policy; short-term and long-term financing decisions; and international finance. Prerequisite: minimum grade of 1.7 in B BUS 350.

B BUS 452 Case Studies in Financial Analysis (5)
Case problems in corporate financial management. Includes cases on management of current assets, obtaining short-term loans, raising long-term capital, capital budgeting and dividend policy. Stresses the management viewpoint. Prerequisite: minimum grade of 1.7 in B BUS 350; minimum grade of 1.7 in B BUS 451.

B BUS 453 Financial Institutions and Markets (5)
Role of banks and non-bank financial institutions in the financial system; asset choices of banks and non-bank financial institutions; problems in the management of financial institutions with emphasis on commercial banks. Prerequisite: minimum grade of 1.7 in B BUS 350.

B BUS 454 Investments (5)
Introduction to the nature, problems, and process of evaluating particular securities and portfolio construction and administration. Special attention is directed to the risk and rate of return aspects of particular securities portfolios; and total wealth. Prerequisite: minimum grade of 1.7 in B BUS 350.

B BUS 455 Futures and Options (5)
Introduction to the field of derivative securities, focusing in particular on futures, forwards, and options. Pays special attention to the use of derivative securities in the management of risk and the general principles underlying the pricing of derivative securities. Prerequisite: minimum grade of 1.7 in B BUS 454.

B BUS 459 Special Topic in Finance (5)
Study and research topics of current concern to faculty and to students pursuing the finance concentration. Prerequisite: minimum grade of 1.7 in B BUS 350.

B BUS 461 Business, Government, and Society (5)
Covers capitalism and its critics; corporate social responsibility and business ethics; government and politics; regulation business; stakeholders and interest groups; the role of technology and the future of business. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS 310.

B BUS 462 Negotiations and Conflict Management (5)
Explores creative, integrative approaches to conflict resolution. Bargaining games, role-plays, cases, issues in conflict management, interpersonal influence processes, ethical implications of bargaining problems and personal negotiating styles. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS 320.

B BUS 464 New Product Marketing (5)
Focuses on the process of New Product Marketing. Examines the contemporary practices of market development as it complements new product development. Emphasis given to understanding customer value, its measurement and relationship to new product design. Practical exposure through focused homework, student projects, and case studies. Prerequisite: minimum grade of 1.7 in B BUS 320.

B BUS 465 Applied Financial Accounting (5)
Emphasizes what analysts and managers need to know about the issues and procedures involved in the preparation of the financial statement, rather than on the actual preparation of the statements. Prepares students for professional certification as management accountants or financial analysts. Prerequisite: minimum grade of 1.7 in B BUS 350.

B BUS 466 Applied Managerial Accounting (5)
Examines the principles of management accounting and the tools and techniques used to prepare and disseminate management accounting reports. Prepares students for professional certification as management accountants or financial analysts. Prerequisite: minimum grade of 1.7 in B BUS 350.

B BUS 470 Business Policy and Strategic Management (5)
Capstone course. Focuses on identification, analysis and resolution of managerial problems; creation and implementation of management policies in business organizations; and revision of policies over time. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS 320; minimum grade of 1.7 in B BUS 340; minimum grade of 1.7 in B BUS 350.

B BUS 471 Entrepreneurial Management (5)
Focuses on the processes of entrepreneurship within an organization, including how to create products and services which add value to consumers, how to start and nurture a new business venture, and how to develop and sustain innovation within existing organizations. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS 320; minimum grade of 1.7 in B BUS 340; minimum grade of 1.7 in B BUS 350.

B BUS 472 Managing Employees (5)
Focuses on how companies are succeeding through innovative human-resource practices and on the steps that managers can take to overcome barriers to change in order to meet the challenges of today and the future. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300.

B BUS 473 Leadership and Decision Making (5)
The manager is seen as a business leader and decision-maker. Covers various individual and group-level decision-making models. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300.

B BUS 475 Management Innovation (5)
Examines topics such as the nature of innovation, technology strategy, organizational and technical capabilities, and new product development processes. Course requirements typically include readings, case analyses, classroom discussion, and research project(s). Open to Business or CSS students having senior status.

B BUS 476 New Technology and Future Markets (5)
Examines the business dynamics of technological revolutions. The primary objective is to help managers critically analyze the potential impacts of upcoming "leading edge" technologies on their industry sector. Students engage in forecasting a high technology sector. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS 320; minimum grade of 1.7 in B BUS 350.
Instructor Course Description: Alan Leong

B BUS 477 Human Resource Management (5)
Provides an introduction to the strategic role of the Human Resource function within modern organizations. Examines HR management practices associated with individual and organizational effectiveness, employee satisfaction and motivation; develops an understanding of how general managers can apply these concepts in dealing with their employees. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300.

B BUS 479 Special Topics in Management (5, max. 20)
Topics of current interest to faculty and students. Offered when allowed by faculty availability and sufficient student interest. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300.
Instructor Course Description: Alan Leong

B BUS 480 Global Environment of Business (5)
Focuses on the major changes and issues facing businesses and managers operating in an increasingly global environment. Emphasizes topics such as trade policy, accelerating advances in technology, the changing nature of the work force, and societal expectations of business. Problems and issues from the perspective of directing the entire business enterprise. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS 320; minimum grade of 1.7 in B BUS 340; minimum grade of 1.7 in B BUS 350.
Instructor Course Description: James Reinnoldt

B BUS 489 Digital Business Lab (5) Krishnamurthy, Leong
MIS concentration capstone. Provides a broad understanding of the impact of information technology on the corporation. Uses various learning tools such as case studies, portfolios, site visits, visiting speakers, and term papers. Prerequisite: minimum grade of 1.7 in B BUS 330; B BSKL 300; minimum grade of 1.7 in CSS 341; minimum grade of 1.7 in CSS 360.

B BUS 490 Special Topics in Business (5, max. 20)
Topics of current interest to faculty and students. Offered when allowed by faculty availability and sufficient student interest. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS 310.
Instructor Course Description: James Reinnoldt Tammie Reid Ufuk Ince

B BUS 496 Organizational Diagnosis and Consulting (5-, max. 10) Kelley
Introduction to the field of consulting: blends theory, concepts and applications to particular client-driven field problems; enhances skills in critical thinking, financial analysis, problem solving, client management, research methods, teamwork, and communication. Two consecutive quarters required for grade. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS 310; minimum grade of 1.7 in B BUS 320; minimum grade of 1.7 in B BUS 340; minimum grade of 1.7 in B BUS 350. Offered: Sp.

B BUS 497 Guided Internship (1-10, max. 10)
A significant research project planned and carried out by the student under the direction of one or more faculty.

B BUS 498 Directed Readings (3-5, max. 15)
A significant research project planned and carried out by the student under the direction of two or more faculty.

B BUS 499 Undergraduate Research (1-5, max. 15)
Individual advanced research on topics related to business issues and conducted under the direction of one or more instructors.

B BUS 500 Quantitative Business Methods (2) Nye
Reviews fundamental concepts of differential calculus, descriptive statistics and probability theory, emphasizing applications most useful in modeling business problems. Topics include differentiation and optimization, descriptive statistics, measures of association, probability concepts, decision analysis and discrete and continuous probability distributions. Concepts are illustrated through case problems in business. Credit no credit only. Offered: S.

B BUS 501 Leadership, Team Process and Decision Making: A Workshop (4) Freytag, Nye
Examines factors associated with leader and team effectiveness using high- and low-element exercises and lecture/discussion. Introduces management analysis and decision-making using the case study method. Three-day off-campus retreat followed by two Saturdays on campus. Credit no credit only. Offered: A.

B BUS 502 Strategic Management in High-Technology Firms (4) Laverty
Focuses on major top management decisions, emphasizing how competitive advantage is created and maintained through planning and strategy. Using reading and cases, demonstrates importance in technology industries of external environments (customers, competitors, science and technology, laws), organizational phenomena (structure, processes, decision making), and an international perspective. Prerequisite: B BUS 501. Offered: A.

B BUS 503 Financial and Managerial Accounting (6) Shakar
Explores how accounting information is generated and used in planning, decision-making, performance evaluation and reporting processes. Examines current problems relating to revenue and expense recognition, and valuation of assets and liabilities. Other topics include: product and service costing, activity-based costing, variance analysis and performance evaluation. Offered: A.

B BUS 504 Managing Employee Motivation and Performance (2) Burton
Examines the individual, group, and organizational factors that result in employee motivation and performance. Topics include motivating employees via goal setting, justice and human resource management systems (e.g., compensation packages, performance appraisals). Prerequisite: B BUS 501. Offered: W.

B BUS 505 Inferential Statistics and Applied Regression (4) Nye
Examines the theory and methods of statistical inference, emphasizing those applications most useful in modeling business problems. Topics include sampling theory, estimation, hypothesis testing, experimental design, analysis of variance and multiple regression. Concepts are illustrated through case problems in marketing, operations, finance, organizational behavior and public policy. Offered: W.

B BUS 506 Economics for Business Leaders (4) Holland
Considers some of the most important economic aspects of a business enterprise including demand and cost analysis, pricing strategy (including auctions), and the economics of information. Highlights the usefulness of game theory. Offered: W.

B BUS 507 Leading and Managing Change (2) Burton
Examines factors that enhance or impede leadership effectiveness and the process of effectively managing change. Topics include the use of leadership power and influence strategies, developing and managing organizational culture, and the individual and organizational factors that reduce the effectiveness of change management. Prerequisite: B BUS 504. Offered: Sp.
Instructor Course Description: Vandra Lee Huber

B BUS 508 Financial Management (4) Miller
Provides an introduction to investment and financing decisions and the models used to make those decisions. Topics include: time value of money, capital budgeting, portfolio theory and diversification, risk and return, capital structure, and dividend policy. Prerequisite: B BUS 503; B BUS 504; B BUS 505. Offered: Sp.

B BUS 509 Marketing Management (4) Krishnamurthy
Facilitates the development of a customer orientation and explores the use of the marketing mix of product, price, place and promotion to create, communicate and deliver value to targeted customer segments. Explains how marketing strategy is developed, implemented, and controlled in high-technology marketplaces. Prerequisite: B BUS 506. Offered: Sp.

B BUS 510 Enterprise IT Management (4) Leong
Focuses on critical issues for aligning information technology resources with the enterprise. Demonstrates the role of company mission and objectives on decisions regarding project approval and implementation. Topics include: project due diligence; technology process management; technology agility; enterprise system implementation, legal and ethical aspects, and contemporary issues. Offered: S.

B BUS 511 Electronic Commerce (4)
Studies how Internet and Web technologies affect the ability of corporations to create new business models. Topics include managing customer relations, online auction markets, online retailing and content markets.

B BUS 521 New Product Marketing (6) Balakrishnan
Addresses market entry strategies, innovation diffusion, estimating market potential, segmenting markets, and designing optimal products and services. Employs lectures, cases, services project, and computer simulation to understand successful innovations. Prerequisite: B BUS 505; B BUS 509. Offered: A.

B BUS 522 Operations Management (4) Leong
Examines routine processes that deliver value to customers. Demonstrates role of market segment choice and customer priorities in decisions about operating system design. Topics include operations strategy, process design, process metrics, supply chain management, lean production and service, quality management, process improvement, reengineering. Prerequisite: B BUS 505; B BUS 506; B BUS 508, B BUS 509. Offered: A.

B BUS 523 Financial Strategy and Value Creation (2) Ince
Explores the connection between financial strategy and value creation. Focuses on analysis of strategic interaction of the firm with its stakeholders using real options, advanced capital budgeting, and other tools. Value creation/destruction consequences of financial decisions are emphasized. Prerequisite: B BUS 503; B BUS 505; B BUS 506; B BUS 508. Offered: A.

B BUS 524 Project Management (4) Brown
Addresses issues relevant to planning and managing unique endeavors such as product development, process improvement, implementing information systems, and creating new ventures. Fosters the development of critical thinking, leadership skills, and the ability to use tools and concepts for effectively planning and delivering project results. Prerequisite: B BUS 505, B BUS 508. B BUS 509. Offered: W.

B BUS 525 Technology and Innovation Management (4) Collins
Provides a general manager's perspective on the management of innovation. Focuses on conceptual frameworks and analytical tools for managing innovation throughout the firm. Topics include the nature of innovation, how organizational and technical capabilities affect innovation, product/process development systems, and technology implementation. Offered: W.

B BUS 526 Organizational Theory and Knowledge Management (4) Huber
Explores intangible assets and "meso" issues that underpin organizational effectiveness. Topics include organizational phenomena (cultures, structures, routines, capabilities, life cycles), intellectual capital, and knowledge management (creating, maintaining, and diffusing knowledge). Projects require application of best practices to personally relevant situations. Prerequisite: B BUS 502; B BUS 504; B BUS 506; B BUS 522; B BUS 524. Offered: Sp.

B BUS 527 Global Business (2) Laverty
Synthesizes and extends perspective on global business environment. Demonstrates how choices related to organization and strategy (such as outsourcing and diversification) require an understanding of trade theory and policy, differences in national cultures, and international institutions. Prerequisite: B BUS 506, B BUS 507, B BUS 508, B BUS 509, B BUS 522. Offered: Sp.

B BUS 531 Integrated Business Practicum - 1 (2) Duzan, Kelley
Focuses on providing immersive real-life experiences that require application of fundamental business principles. Students in the "new venture" track make a trial presentation to practitioners at the quarter's end. Students in the "live case" track meet pre-established and agreed-upon goals. Prerequisite: B BUS 521. Offered: W.

B BUS 532 Integrated Business Practicum - 1 (2) Duzan, Kelley
Part two builds on previous work. Students in the "new venture" track prepare final presentation. Students in the "live cases" track generate action items by functional area, integrate those items, and create an implementation plan with feedback and assessment loops. Prerequisite: B BUS 531. Offered: Sp.

B BUS 550 Global Commercialization of Sustainable Technologies (4)
Students work on faculty-supervised interdisciplinary teams (with students from business, sciences/engineering, and public policy) to develop business plans for commercializing environmentally friendly technologies around the world. The projects involve collaborating with EPA's Environmental Technology Commercialization Center, with Battelle Labs, and with Puget Sound businesses.

B BUS 551 Investment Management and Practice (4) Tilden
Examines various types of investment securities and derivatives, the mechanics of security markets, the relationship between risk and return, and the distinction between fundamental and technical analysis. Offered: S.

B BUS 552 Customer Satisfaction Models (5) Balakrishnan
Examines the role of customer satisfaction in a market economy; how information on customer satisfaction can be used to understand the economy, to help investment decisions, and to improve business management. Theoretical objectives include broadening the pre-purchase and post-purchase decision-making focus into the consumption and post-consumption areas. Offered: S.

B BUS 600 Independent Study or Research (1-5, max. 15)
Independent study or research on business topics conducted under the direction of one or more instructors. Offered: AWSpS.