School of Business Faculty

Sandeep Krishnamurthy, Dean and Professor

EDUCATION
1996 Ph.D. in Marketing, University of Arizona, Tucson, Arizona, Minor in Economics
1990 Post Graduate Diploma in Business Management (MBA), Concentration in Marketing and Finance, XLRI, Jamshedpur, India
1988 B.Tech in Chemical Engineering, Indian Institute of Technology (IIT), Bombay (now Mumbai), India

AREAS OF EXPERTISE
Marketing, E-Commerce, Game Theory

POSITIONS HELD
August 2009- To Present Professor and Director, School of Business, UW Bothell
January 2008- August 2009 Associate Director, Graduate Programs, UW Bothell
June 2005- January 2008 MBA Academic Coordinator, UW Bothell
December 2004-Feb 2005 Visiting Professor, Indian Institute of Management (IIM), Bangalore
2002-2009 Associate Professor of Marketing and E-Commerce (with tenure), UW Bothell
1996-2002 Assistant Professor of Marketing and E-Commerce, UW Bothell

JOURNAL EDITORSHIPS
2008-2010 Book Review Editor, Journal of Marketing.
2008 Special Issue Editor on User-Generated Content (with Wenyu Dou), Journal of Interactive Advertising, 8(2).
2006 Special Issue Editor on International E-Marketing (with Nitish Singh), International Marketing Review, 22(6).
2003-2006 Associate Book Review Editor, Journal of Marketing Research.

SELECTED PUBLICATIONS
Krishnamurthy, Sandeep; Ou, Shaosong; Tripathi, Arvind K. (2013), “Acceptance of Monetary Rewards in Open Source Software Development”, Research Policy, 43 (1).

Krishnamurthy, Sandeep and Arvind K. Tripathi (2009), “Monetary donations to an open source software platform”, Research Policy, 38 (2), 404-414.

Dou, Wenyu and Sandeep Krishnamurthy (2007), “Using Brand Web Sites to Build Brands Online: A Product vs. Service Brand Comparison”, Journal of Advertising Research, 47(2), 193-206.

Krishnamurthy, Sandeep, William P. Bottom and Ambar G. Rao (2003), “Adaptive Aspirations and Contributions to a Public Good: Generic Advertising as a Response to Decline”, Organizational Behavior and Human Decision Processes (OBHDP), 92(1/2), 22-33.

Miyazaki, Anthony and Sandeep Krishnamurthy (2002), “Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions”, Journal of Consumer Affairs, 36(1), Summer, 28-49.

Krishnamurthy, Sandeep (2001), “A Comprehensive Analysis of Permission Marketing”, Journal of Computer-Mediated Communication, 6(2).

Krishnamurthy, Sandeep (2001), “The Impact of Provision Points on Funding Generic Advertising Campaigns”, Marketing Letters, 12(4), 315-325.

Krishnamurthy, Sandeep (2000), “Enlarging the Pie vs. Increasing One’s Slice: An Analysis of the Relationship Between Product Class and Brand Advertising”, Marketing Letters, 11(1), 37-48.

WORKING PAPERS
“Cooperating to Compete: Generic and Brand Advertising Strategies in an Inter-Industry Framework” (With Yuanfang Lin, Under First Review at Marketing Letters).

BOOKS (AS EDITOR)
Krishnamurthy, Sandeep (2005), Contemporary Research in E-Marketing: Volume Two, Idea Group Publishing, Hershey, PA.

Krishnamurthy, Sandeep (2004), Contemporary Research in E-Marketing: Volume One, Idea Group Publishing, Hershey, PA.

BOOKS (AS AUTHOR)
Krishnamurthy, Sandeep (2002), E-Commerce Management: Text and Cases, Southwestern College Publishing, Mason, OH, First Edition, 447 pages.

TEACHING EXPERIENCE
Undergraduate
Marketing Management, Consumer Marketing, E-Marketing, Internet Business Model Laboratory, Search and the World Wide Web
Graduate
Marketing Management, E-Commerce

GRANTS
2000 Grant to conduct E-Commerce Research from the Herbert Jones Foundation, $8,000
1998 Grant to conduct comprehensive marketing research from the American Gem Traders Association and the Jewelers of America, $10,000
1997 Grant to analyze potential for generic advertising from the American Gem Traders Association, $500

PRESS APPEARANCES
Microsoft Word Grammar Check Story, March/April 2005
TV- MSNBC(national live), CNN(national live), KING5 News(Seattle NBC affiliate)
Radio- KOMO 1000, Associated Press Radio Network
Print- Seattle Post Intelligencer (Front-page cover story), The Chronicle of Higher Education, UW’s The Daily
Web- MSNBC.com, Slashdot.org

Wired.com, WSJ.com

EXPERT WITNESS
2008 Expert Witness in Patent Litigation Trial on E-Mail Marketing, Carey, Rodriguez, Greenberg & Paul, LLP, Miami, Florida.

SERVICE
Discipline
2008 Co-Chair, IADIS E-Commerce Conference
2008 Editorial Board Member, International Journal of Open Source Software & Processes.
2007 Vice-Chair, Direct Marketing Educator’s Conference
2006 Co-Chair, IADIS E-Commerce Conference
Member, Direct Marketing Educator’s Conference Program Advisory Committee
Program Committee, Second International Conference on Open Source Software

Ad-hoc reviewer for journals such as (dates of review withheld to avoid compromising review blindness)-
Economic Inquiry
IEEE Software Magazine
IEEE Transactions on Knowledge and Data Engineering
Journal of Academy of Marketing Science
Journal of Advertising
Journal of Business Communication
Journal of Business Research
Journal of Computer-Mediated-Communication
Journal of Database Management
Journal of Electronic Commerce and Research
Journal of Interactive Marketing
Journal of Product Innovation Marketing
JITTA
New Media and Society
Marketing Science
Management Science
Sloan Management Review
2005, 2006, 2007, 2008
Reviewer for the John A. Howard Dissertation Competition.