James Reinnoldt
Mr. Reinnoldt currently teaches the Global Environment of Business and International Marketing at the University of Washington, Bothell. In addition to his teaching duties, he is currently the Managing Director of Axess Asia, a Bangkok-based marketing consultancy that specializes in marketing strategy for the aviation and tourism industries in Asia. His client base includes Boeing, Walt Disney Attractions, Levi Strauss, Family Health International and numerous other MNCs and NGOs. Prior to founding Axess Asia, Mr. Reinnoldt spent 22 years in China, Hong Kong, Singapore, Bangkok and Taiwan in various executive capacities with Singapore Airlines, The Boston Consulting Group and Northwest Airlines.
Mr. Reinnoldt has also served as an adjunct faculty member as part of Assumption University (ABAC) in Bangkok, and at The University of Victoria (B.C.) as part of their MBA programs. He currently conducts annual marketing strategy seminars for airline executives on behalf of the International Air Transport Association (IATA) in Geneva, Singapore and Dubai, and has authored two airline marketing textbooks and numerous professional papers and reports on aviation and marketing.He also conducts annual Executive Seminars on Commercial Aviation Trends for Boeing on behalf of the UW's AIMS program.
He has an M.B.A in International Management (Thunderbird) and a B.A. in International Relations (Creighton University)
telephone: (425) 352-3207
email: jreinn@u.washington.edu
office: UW1-111