School of Business Faculty

Sri Devi Duvvuri

EDUCATION
Ph.D., Marketing, Columbia University, 2001
M.Phil., Marketing, Columbia University, 1999
Ph.D., Applied Econometrics, University of Florida, 1995

EMPLOYMENT
Assistant Professor of Marketing, University of Washington, Bothell, current
Assistant Professor of Marketing, SUNY at Buffalo, 2008-2014
Assistant Professor of Marketing, University of Iowa, 2000-2008

RESEARCH INTERESTS
Cross-Category Choice Modeling, Hierarchical Bayesian Econometrics, Spatial Econometrics

TEACHING INTERESTS
Marketing Research, Marketing Models, Relationship Marketing (CRM), Marketing Analytics, Marketing Management, Applied Econometrics

JOURNAL AWARDS
Best Article, Journal of Retailing:

Moon, Sangkil, Gary J. Russell, and Sri Devi Duvvuri (2006), “Profiling the Reference Price Consumer”, Journal of Retailing, 82(1), 1-11.  Recipient of the 2008 Davidson Award for the Best Article in Journal of Retailing 2006
 

PROFFESSIONAL EXPERIENCE
Member, Editorial Board, Marketing Science, 2007-2014
Reviewer for Psychometrika
Reviewer for Management Science
Reviewer for Journal of Retailing

SELECTED PUBLICATIONS
Kwak, Kyuseop, Sri Devi Duvvuri, Gary J. Russell (2014), “An Analysis of Assortment Choice in Grocery Retailing”. Forthcoming at Journal of Retailing.

Duvvuri, Sri Devi, Thomas S. Gruca (2010): “A Bayesian Multi-Level Factor Analytic Model of Consumer Price Sensitivities Across Categories.” Psychometrika, 75(3), 558-578.

Duvvuri, Sri Devi, Asim Ansari, and Sunil Gupta (2007), “Consumers’ Price Sensitivities Across Complementary Categories”, Management Science, 53(12), 1933-1945.

Moon, Sangkil, Gary J. Russell, and Sri Devi Duvvuri (2006), “Profiling the Reference Price Consumer”, Journal of Retailing, 82(1), 1-11.  Recipient of the 2008 Davidson Award for the Best Article in Journal of Retailing 2006.

Eric T. Bradlow, Bart Bronnenberg, Gary J. Russell, Neeraj Arora, David R. Bell, Sri Devi Duvvuri, Frankel ter Hofstede, Catarina Sismeiro, Raphael Thomadsen, Sha Yang (2005), “Spatial Models in Marketing”, Marketing Letters, 16 (3/4), 267-278.

Deepak Sri Devi, J. L. Seale, Jr., and Charles B. Moss (2003), “Per Capita Income, Human Capital, and Inequality Convergence: A Latent-Variable Approach.” Journal of Agricultural and Applied Economics, 35, pp. 171-180.

Theil, Henri and S D. Deepak (2003), “The GDPs of Three Regions in Western Europe, 1950-1990.”  Journal of Agricultural and Applied Economics, 35, pp. 161-164.

Moss, Charles B., H. Theil and S D. Deepak (1997), “The GDPs and Populations of the G-7 Countries, 1950-1990.”  In Price Policies and Economic Growth, Ed: Antonio Jorge and Jorge Salazar-Carillo, Praeger, CT.

Theil, Henri and S D. Deepak (1994), “The GDPs of Seven Major Regions, 1950-1990.” Empirical Economics, Vol. 19(3), 1994.

Seale, James L., Jr., H. Theil and S D. Deepak (1994), “Growth and its Disparity in Rich and Poor Regions.”  Economics Letters, Vol. 45(4), August 1994.
 

CONFERENCE SESSIONS ORGANIZED
Kwak, Kyuseop, Sri Devi Duvvuri, Gary J. Russell (2013): “An Analysis of Assortment Choice in Grocery Retailing”. INFORMS Annual Meetings, October 2013. Duvvuri is organizer of session and presenter.

Duvvuri, Sri Devi, Gary J. Russell, Ann Petersen, Suresh Diwakar (2009), “Analysis of Brand Price Competition Using Measures of Brand Similarity”. INFORMS Annual Meetings, October 2009. Duvvuri is organizer of session and presenter.
 

SELECTED INVITED CONFERENCE & CONFERENCE PRESENTATIONS
Kwak, Kyuseop, Sri Devi Duvvuri, Gary J. Russell (2013): “An Analysis of Assortment Choice in Grocery Retailing”. INFORMS Marketing Science Conference, Turkey, June 2013. Kwak is presenter.

Sri Devi Duvvuri (2012) “Measuring Customer Category/Brand Values”. INFORMS Marketing Science Conference, Boston, June 2012.

Sri Devi Duvvuri, Praveen Kopalle (2011) “Optimal Dynamic Pricing Strategies: Consumer Cross-category Incidence/Purchase Quantity Decisions” INFORMS Marketing Science Conference, June 2011. Duvvuri is presenter.

Duvvuri, Sri Devi (2010) “Managing Consumer Price Sensitivity”. INFORMS (EURO XXIV) Revenue & Pricing Management, Lisbon, Portugal. July 2010

Duvvuri, Sri Devi, Minakshi Trivedi (2010), “Cross-Category Implications for Scaling Response Sensitivities”. Special Session on Cross-Category Models, INFORMS Marketing Science Conference, Cologne, Germany, June 2010. Duvvuri is presenter.

Duvvuri, Sri Devi & Praveen K. Kopalle (2009) “Optimal Dynamic Pricing Strategies Under Consumer Cross-Category Incidence and Purchase Quantity Decisions”. INFORMS—Revenue & Pricing Management, Northwestern University, June 2009. Duvvuri is presenter.

Kwak, Kyuseop, Gary J. Russell, Sri Devi Duvvuri (2009) “A SKU-Level Model of Multiple Item Choice”.  BBCRST Conference, Cornell University, Ithaca, NY.  April 2009.  Duvvuri is presenter.

SELECTED HONORS AND AWARDS
Member, Editorial Board, Marketing Science, 2007-2014
Small Grants, SUNY Buffalo: 2009-2013
Summer Grants, SUNY Buffalo: 2011-2013
MidAmerica Research Scholarship 2002-03, University of Iowa.
Second Old Gold Fellowship 2002, University of Iowa
Old Gold Fellowship 2001, University of Iowa
National Honor Society of Beta Gamma Sigma, New York Chapter
Columbia Business School Fellowship
Dean’s Honor List, Columbia Business School
University of Florida Research Assistantship
Florida Chapter of the Honor Society of Agriculture (Gamma Sigma Delta)

CURRENT TEACHING
Retailer Analytics, MBA, Autumn 2014
Market Intelligence, UG, Autumn 2014

TEACHING EXPERIENCE - SUNY at Buffalo
Marketing Models, PHD, Spring 2009, 2012.
Marketing Research, MBA, Spring 2010-2013
Relationship Management, MBA, Spring 2013.
Marketing Research, UG, Spring 2008-2013

TEACHING EXPERIENCE - University of Iowa
Marketing Models, PHD, 2002-2007.
Marketing Research, UG, 2000-2008

STUDENT ADVISING

SUNY at Buffalo
Member on Doctoral Candidate Vijay Hariharan’s Dissertation Committee 2010

University of Iowa
Co-Chair on Doctoral Candidate Kyuseop Kwak’s Dissertation Committee, 2007. Member on Doctoral Candidate Sangkil Moon’s Dissertation Committee 2003. Member on Doctoral Candidate Su Bom Rhee’s Dissertation Committee 2002. Advisor, UG Honors Theses, 2004-2007. Advisor, UG Academic Internships 2004-2007.

 

Contact Information

duvvuris@uw.edu
425-352-5094
UWBB-219