Why brand matters
Everyone has a different perception of the UW. What comes to mind when you think about UW Bothell? Together, these perceptions form our brand, or in other words our story.
The UW has brand standards that span each campus but each campus has it's own unique story. This means that some elements of the brand will differ per campus. Learn more about why branding matters.
This page is under construction. Eventually it will summarize the UW Bothell website brand standards, link to relevant resources and more.