The 2013-2018 Advancement Core Messaging Plan was developed collaboratively in September 2013.
The previous core messaging plan (2008-2011) was based on the need for UW Bothell to establish itself as a growing institution and one that was providing needed access to higher education for students in King and Snohomish counties.
Moving forward, UW Bothell has achieved great growth both in terms of student enrollment and physical space. As UW Bothell prepares for the next capital campaign, the university must now offer a message based on excellence, access and meeting the needs of the region.
The core messaging plan is not intended to serve as a student recruitment plan. Messages targeted to prospective new students, to be created in coordination with the Division of Enrollment Management, will be somewhat different, although both messaging plans must fit within the overall scheme for marketing and branding the institution.
As a campus of the University of Washington, our messages will reflect the core message of the entire university system.
“Out of shared human concerns, come effective solutions.”
The University of Washington Bothell opens the door to an internationally and nationally-ranked university experience that inspires innovation and creativity. UW Bothell is the fastest growing public university in the state of Washington; about 92 percent of students are from Washington. The university is located close to the dynamic Seattle area, known for its global perspective and iconic corporations and organizations. UW Bothell builds regional partnerships, creates knowledge, shares discoveries and prepares students for leadership in the state of Washington and beyond.
Seventy percent of first-year students are from diverse backgrounds
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